#0796 Neglect
Going all in is okay. But not at the expense of everything else. Every part of your business feeds another. What you starve today may be what you need tomorrow.
Category: Sales
#0792 Better Aim
You miss every shot you don’t take. But if you miss most that you do,maybe your technique needs work. More shots aren’t always the answer. Sometimes you need better aim.
#0785 Move Them
Share what moves them,not what moves you. It’s taken you years to understand what you do. Don’t expect others to arrive there in one conversation.
#0783 Too Easy
Complex won’t sell. Make it look too easy,and they won’t value the complexity behind it. What it’s worth to you is irrelevant.
#0778 Intention
Every communication has three versions. What you intended. What you communicated. What they understood. Each has its own consequence.
#0768 Shared Truth
We rarely argue over facts. We argue over perspectives. Until we can see theirs, they won’t see ours.
#0765 Timed Outreach
Timing is everything. The right message, at the wrong moment, is still the wrong message. The question was never what. It was when.
#0762 Foot In Mouth
I often don’t know where to start. So I start. When I don’t know what to say, I stop. Mixing those up gets me into trouble.
#0761 Between The Lines
Reading the room is about perspective. Theirs.Yours.What actually happened. Only one of them is reality.
#0751 The Ideal Client
Most people define ideal clients by commercial fit. The longer you stay in business,the more you define them by human fit.
#0750 Calling It
There comes a time when you should call it. You hang on for dear life.Thats more about you than the opportunity.
#0748 Once Relevant
Early success does not guarantee future success. The world moves.Markets evolve.People change. What once made you relevantcan quietly make you invisible.
#0745 Hidden Cost
Too early, no deal.Too late, missed opportunity. Misdiagnosis is expensive.Not seeing it costs more.
#0744 Delay Tax
Value and cost are different equations. Most people focus on immediate cost.Fewer consider opportunity cost. Almost nobody calculates delayed cost.Until it arrives.
#0743 Vague Outcomes
It is easy to justify time spent.Harder to quantify outcome. Time gets defended.Results get explained away.
#0741 Human Behaviour
Everything is changing.Whilst everything stays the same. The tools come and go.First principles remain.
#0740 More Or Less
If you were listening, you’d notice. Five people in the room.Three different conversations. Being the fourth isn’t helpful.
#0739 The Illusion
If they all drop you’re in trouble. Too many are sitting comfortably in your CRM.Many won’t close. That isn’t pipeline.That’s hope.
#0738 Calling It
You finally connect. The conversation was easy.Friendly. You call it a lead. It isn’t.
#0737 Good Chat
You make a point.I counter it. Neither of us changed our mind. We call it a good discussion.