#0586 Oh The Travesty
Why do couriers always seem to come when you are in the shower? Now this isn’t true by a long shot but that is the one you remember. Also true for the disaster on your…
Why do couriers always seem to come when you are in the shower? Now this isn’t true by a long shot but that is the one you remember. Also true for the disaster on your…
My 18 year old daughter hosted a pool party this summer for a bunch of her girlfriends. For the most part, it was the sound of music blasting in the background and a dozen voices…
The difference between good and great can be subtle but powerful. The barista that takes care of each and every cup, the chef that sources the best local produce. The service provider that smiles no…
As a business your ability to sell is directly proportional to your circle of influence. Good quality meetings is often where it begins and doing that consistently is challenge for many. Sounds obvious but the…
Consider how you start your day. Jumping straight into emails and meetings is typically followed by more of the same. You know that thing on your list that never seems to get done. Do that…
It happens year after year. The holiday season creeps up on us like it is a big surprise. Either desperately attempting to finish things off or delaying them until the new year. Reappearing in January…
Prospects will consciously ignore you. There is too much going on in anyone’s life to be able to pay attention to everything that is thrown at us. So by design, we are programmed to ignore…
I prefer not to work for clients. Working for, implies an exchange of service for money. When I work with a client, the exchange is so much more fulfilling than just cash. When true collaboration…
Nobody cares what you do until they need you. Potential clients will blissfully ignore you until the moment they decide they need what you do, and only then you become important. That is why it…
They do not know what you know, so you have to tell them. At the risk of repeating myself, you have to get used to starting from the beginning. Every time you interact with someone…
Your business is invisible. If you struggle with consistent lead generation it is likely you are fishing from a small pond. Personal contacts, networking and referrals. Outside of these circles you are not seen or…
If you struggle to articulate what you do concisely, you are spread too thin. Too many products, channels, platforms, audiences, desires. When you start, start wide, find your groove quickly, then go deep. Better to…
It is not the story itself, it is the meaning and raw emotion it conjures up. When you consider about a story to share, pay attention to how it makes you feel. Happy, sad, motivated…
For the love of all things, please review your use of the word “we”. Your website, your proposals, your marketing. The more you talk about yourself, the less relatable you become. It is not about…
It will probably make you cringe. Look back at your first brochure, your first powerpoint deck, your first blog, your first video. If you pushed through you will have improved, probably dramatically. If you had…
The best food in the world can be overshadowed by poor service. Maya Angelou quoted: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget…
The steak did not match the sizzle. I have lost count of the times someone has mentioned to me that they were disappointed at what they got vs what they were promised (from other vendors…
What if you gave it away for free? If you find yourself in a commodity market, being compared purely by the lowest cost, try bundling that with a high priced (high profit) item and include…
Anyone who has a deep understanding in a particular field of knowledge is in danger of overusing their expertise. How many times have you been subjected to mountains of technical data that was just far…
Marketing is not something you do only when you need more clients. It is something you do always, so you are never in need. read that again…