#0714 Missing Link
Resistance is feedback. Not now. Too busy. Other priorities. No budget. Fallbacks for; I’m not sure what to do with what I know about what you do, so it’s easier to push it out. What…
Category: Sales
#0713 Turn Down the Noise
Stop here or keep moving. A choice you will make hundreds if not thousands of times every. single. day. With the volume turned up to eleven, we are inundated with choices, most of which you…
#0706 Peacocking
Being invisible in the market even though you are actively promoting isn’t about being absent, it’s about misinterpretation. People see you, but don’t really know what to do with you. The answer isn’t more posting,…
#0705 Client Needs First
Demand is not about your revenue goals for this month, that’s a consequence. Demand is the alignment of what your clients need, when they need it, based off what you can do for them at…
#0703 Ambiguity
The need for more leads is a symptom, not the root cause. Lack of leads starts with lack of clarity. Who are you serving, what problem are you solving, are they actively seeking the resolution…
#0702 Deafening Silence
Silence is often feedback, not always rejection. When a client doesn’t get back to you, move forward, go all in, does not mean they don’t need what you have to offer, it means you weren’t…
#0697 Select With Purpose
Words have power, they also have consequence. Each carry meaning, context is important, interpretation is everything. No matter what you meant, how it’s received is what really counts. Choose wisely.
#0696 The Last Mile Counts
Time appears to slow down the closer you get to a goal. Getting to eighty percent seems to happen overnight but the last twenty takes forever and is the period when we are at risk…
#0693 Not Really Optional
If you are in business, being active online as the founder, CEO or Senior Representative used to be optional. Whilst it is still a choice, you are trailing further and further behind those who are….
#0689 Your Foyer
The first thing they will do is look you up online. Your first meeting, referred to you, hell even your first date. Having a presence online is the digital foyer to you as a person,…
#0688 Influence vs Connection
You Business size is directly proportional to your sphere of influence not just your connections. Radiating just out to your first degree connections will only get you so far, and for most that is not…
#0682 Showmanship
I am fascinated by the magicians act. The slide of hand, the mis-direction, the wonder, the awe, the showmanship. The last three are particularly interesting, elements we could all learn from for the benefit of…
#0680 Switch Focus
The fastest growing companies have a decent offering but are better at sales. Understanding this early enough to not burn through all capital without income. Most businesses suffer the same plight, too focused on the…
#0677 Vanity Metrics
Forget every metric you thought was important. Likes, opens, clicks are vanity metrics that mostly don’t mean anything or lead anywhere. Someone doesn’t need to like your post to actually like it. They don’t need…
#0673 Persistence
You win some, you lose plenty. A memorable phrase for any sales person to accept. Part of the process is to filter out those who do not suit or are not ready for what it…
#0666 King Cash
Cash flow is still king. It gives you options, confidence to make decisions, to keep moving forward, to grow. It needs to be regular, predictable, secure, robust. Cash flow allows you to control your own…
#0649 Breakthrough
It is too hard, so we stop. We reach our limit of patience, expertise, will, desire. It is no longer enjoyable so why continue. When you persist through the urges to give up is often…
#0646 The Divide
Ideas are a dime a dozen. Everyone has at least one world changing concept, but few are able to execute on it. The tools are democratised so will that bring more innovation, undoubtedly. There will…
#0645 Own Experience
Best ever, worst ever. Both on the same set of reviews. Most in the middle. We have become so reliant on reviews do we allow our own experience to form an opinion. And what taints…
#0639 The Long Game
Ask and you shall receive may work if you are asking for a biscuit to go with your tea. In business, you should at some point ask for a commitment but not until you have…