Influence vs Connection
You Business size is directly proportional to your sphere of influence not just your connections. Radiating just out to your first degree connections will only get you so far, and for most that is not…
Category: Social Media
#0686 Making Memories
The dumb things, the weird, the failures, the mistakes, the near death experiences are the ones you remember. Wondering through life without occasionally pushing the limits feels like a waste. I can’t recall any average…
#0679 Limited
For most, your sphere of influence is limited by the interpersonal relationships you have accumulated over the years. Beyond those, you are invisible. To scale you must be able to influence without a handshake, a…
#0677 Vanity Metrics
Forget every metric you thought was important. Likes, opens, clicks are vanity metrics that mostly don’t mean anything or lead anywhere. Someone doesn’t need to like your post to actually like it. They don’t need…
#0645 Own Experience
Best ever, worst ever. Both on the same set of reviews. Most in the middle. We have become so reliant on reviews do we allow our own experience to form an opinion. And what taints…
#0639 The Long Game
Ask and you shall receive may work if you are asking for a biscuit to go with your tea. In business, you should at some point ask for a commitment but not until you have…
#0637 Peek-a-boo
A prospect will spend 80% of their decision effort researching options before talking to a human. That is a lot of time not talking to you directly and in the end they may never reach…
#0634 Keep Showing Up
I would never know if today is the day. So I just keep showing up. Snippets of ideas to place me somewhere in your subconscious. One day when you are ready, you might just reach…
#0633 Be Their Sherpa
I thought of you on Mount Kilimanjaro. A prospect on a climb, checked his phone every couple of days and the one constant was little ole me. To be top of mind when your tribe…
#0628 Volume Uncovers Value
You do not know if it will work, no-one does. Whenever you release content you can only do your best educated guess, the value is determined by your audience. To further understand value you must…
#0627 Those Who Matter
You have a few seconds if you are lucky. It is not that our attention spans are getting shorter, we our however getting pickier. Spoilt for choice we can afford to move onto the next…
#0626 Who Not How
Do not be afraid to give it away. There is not much you cannot search for in a millisecond, so information is no longer power. Harder to gain is the right combination of attention and…
#0624 Do Some Today
It should not be an afterthought. If you are struggling to get more leads it usually means your audience of influence is too small or you are not communicating to them enough, often both. Regular…
#0621 Awkward Conversation
I build growth systems to help take business to the next level when they have stalled, sounds a lot more interesting than I work in marketing. Awkward social conversations often begin with the question “so…
#0617 It Is Not About You
Communication requires empathy. An intense and genuine understanding of where your audience is, what they may have been through and what their future might look like. The deeper the empathy, the stronger the impact you…
#0608 Acceptance
If you are stuck, more of the same rarely works. Automating a flawed system does not make it better. Smiling through your teeth will not make the pain go away. Acceptance, accountability and change…you got…
#0607 Which Are You
Being human is hard as it turns out. We put on our professional face and become the version expected of us. Polite, professional, forthright as required. When asked to be yourself we struggle to let…
#0601 Compare and Contrast
No good comparing their after to your before or emulating what they do now rather than what they did. You cannot run their race and they cannot run yours. Their insta profile is not the…
#0597 The Ground Work
Like it or not, to run a successful business you must be able to sell (consistently) – so sell more. To sell consistently you must have a large sphere of influence to find the ready…
#0592 Two Sides
Should you be consuming or creating right now. Waiting for calls or making them. Reading a book or writing one. Spending money or making money. Procrastinating or doing. Complaining about something you lack or being…