#0608 Acceptance
If you are stuck, more of the same rarely works. Automating a flawed system does not make it better. Smiling through your teeth will not make the pain go away. Acceptance, accountability and change…you got…
Category: Social Media
#0607 Which Are You
Being human is hard as it turns out. We put on our professional face and become the version expected of us. Polite, professional, forthright as required. When asked to be yourself we struggle to let…
#0601 Compare and Contrast
No good comparing their after to your before or emulating what they do now rather than what they did. You cannot run their race and they cannot run yours. Their insta profile is not the…
#0597 The Ground Work
Like it or not, to run a successful business you must be able to sell (consistently) – so sell more. To sell consistently you must have a large sphere of influence to find the ready…
#0592 Two Sides
Should you be consuming or creating right now. Waiting for calls or making them. Reading a book or writing one. Spending money or making money. Procrastinating or doing. Complaining about something you lack or being…
#0590 Do Not Stop
If you have ever been for a run, particularly when starting out there will be times you jog and times you walk. Ideally though, you do not stop. As you get fitter the jogs become…
#0586 Oh The Travesty
Why do couriers always seem to come when you are in the shower? Now this isn’t true by a long shot but that is the one you remember. Also true for the disaster on your…
#0581 Energy
Any action requires effort.Effort consumes energy. There are some things that use your energy to keep you alive and you have no control over.Then there is the energy you get to decide how it is…
#0580 Adding Soul
My 18 year old daughter hosted a pool party this summer for a bunch of her girlfriends. For the most part, it was the sound of music blasting in the background and a dozen voices…
#0569 Your Circle
As a business your ability to sell is directly proportional to your circle of influence. Good quality meetings is often where it begins and doing that consistently is challenge for many. Sounds obvious but the…
#0544 Invisibility
Your business is invisible. If you struggle with consistent lead generation it is likely you are fishing from a small pond. Personal contacts, networking and referrals. Outside of these circles you are not seen or…
#0534 Commendable Effort
Having DIY’d a ton of my own video over the years and I have come leaps and bounds, or so I thought until I recently worked with a professional videographer. My efforts pale when compared….
#0530 Raw Emotion
It is not the story itself, it is the meaning and raw emotion it conjures up. When you consider about a story to share, pay attention to how it makes you feel. Happy, sad, motivated…
#527 Not About You
For the love of all things, please review your use of the word “we”. Your website, your proposals, your marketing. The more you talk about yourself, the less relatable you become. It is not about…
#0507 Yeahbuts
How many ‘yeahbuts’ do you have in yours? Whenever I get invited in to help organisations streamline their communication I generally find a combination of two extremes. In some areas they neglect to communicate at…
#0502 Always On
Marketing is not something you do only when you need more clients. It is something you do always, so you are never in need. read that again…
#0497 Are You Invisible
How’s the irony! Marketers are not always successful in communicating the value of being highly visible in market as a business in order to attract more clients, which to us seems like a no-brainer. No…
#0496 Perspective
It has been documented to death. Whenever we have a problem or need to learn something fast, we invariably turn to Google for the answer. A quick search will uncover many thousands of ‘”how to”…
#0472 Dangerous Current
Doing everything except the one thing that counts the most. Tweaking the product, fixing your website, posting on social media, doom scrolling on social media, designing a brochure. There is so much to do to…
#0470 True(r) Self
From the time I first started in business right through to not that long ago I had a distinct business persona and a private one, and never would they mix. On reflection, I believed it…