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#189 Confuse You Lose

I am confused.

I went to your website and for the life of me I just couldn’t grasp what you do, so I left.

If you are tracking your analytics you know this to be true. People are coming but they are bouncing off just as quick.

But why? You offer a great service.

I get it, “it’s complicated, we offer many services all of which could be valid to any number of clients”

If it remains complicated, it remains a problem.

Let me repeat that; ‘if it remains complicated, it remains a problem.’

And customers are not looking for more problems.

Simplify your message.

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