It is foolish to expect that clients will join you in excitement for what you do and how you got there.
In fact to be blunt, most will not care a great deal unless…
You are engaging with the decision makers or influencers.
Who have a problem which you can solve that is near the top of their list.
You are able to demonstrate capability.
They know what they need to do next and it sounds achievable.
Even after ticking all these boxes you must be able to articulate how the benefits outweigh the risks and any objection they may have.
Take them along this journey to earn their trust rather than asking them to join you where you are.
