All he had to do was get it back to me and the sale was his.
I recently engaged with a service provider who pitched me on a monthly service for my business.
The pitch was great, it resolved a need, we agreed on a fair price, I was ready to buy. All that remained was for him to send a sample within 48 hours of our conversation, a timeline he set.
The deadline passed and not a peep. Two weeks later he sent the sample with an apology for it taking longer than anticipated.
It was his to lose.
If you say you are going to do something, bloody do it, or increase your communication to compensate.