What is obvious to me is not obvious to you.
Common sense is not that common.
You cannot assume what someone will do next if anything.
Communication is hard. You say one thing and someone hears another. You write a passive email that the receiver interprets it as aggressive. The words come out one way but your tone is giving off something else.
How the bloody hell are we supposed to know what you’re thinking?
Ask.
Be direct in your request. Be simple in your language. Ask for confirmation of understanding.
As the guide in your customers journey, it is dangerous to assume what they will or want to do next and that increases the probability they will not engage at all.
Call them to action, take the next step with them.
