Apple do such a good job with their packaging that you see empty boxes for sale on eBay.
They are the reason unboxing videos became a thing.
The attention to detail at every level is truly masterful.
Love them or loath them they have set the gold standard for user experience at every touchpoint.
Which always makes me question, what are your users experiencing when they interact with your business or even you personally?
Sure you may have an in-demand product but do your clients sing your praises?
It is easy to point to banks and telco’s to improve their reputations, but what about you.
What is the last impression you left behind?