Feeding Frenzy
Technically, you can feed an infinite number of people with a single pizza. The more slices you cut however diminishes the amount each person gets to a point it may as well be zero. How…
Category: Small Business
#0537 What Do You Do
If you struggle to articulate what you do concisely, you are spread too thin. Too many products, channels, platforms, audiences, desires. When you start, start wide, find your groove quickly, then go deep. Better to…
#0536 Give It A Go
“Let’s do this” is so much more fun than “no”. Invariably leading to an experience, good, bad or indifferent. Experience is how you grow. An idea is worthless until you give it a crack. Giving…
#0535 Take Pride
There is a place for minimum viable product. Do the least amount reasonable to get to market quickly and see what works and is wanted. Taking that into every aspect of delivery however is littered…
#0534 Commendable Effort
Having DIY’d a ton of my own video over the years and I have come leaps and bounds, or so I thought until I recently worked with a professional videographer. My efforts pale when compared….
#0532 Reach Out Early
There is a dangerous stage in business referred to as the “Trough of Disillusionment”. It is the period of time where you realise business is not all rainbows and lollypops but you are not sure…
#0529 Lower Priorities
What about the rest of the list? If you are always ticking off the top three on your priority list, you will end up with a really long list of other things that never get…
#527 Not About You
For the love of all things, please review your use of the word “we”. Your website, your proposals, your marketing. The more you talk about yourself, the less relatable you become. It is not about…
#0526 Additional Pressure
Amateurs choke if people are looking on and the stakes are high. Professionals ignore the noise and focus on what is important. In either scenario, they could do without the added pressure of an audience….
#0525 Do It Any Anyway
It will probably make you cringe. Look back at your first brochure, your first powerpoint deck, your first blog, your first video. If you pushed through you will have improved, probably dramatically. If you had…
#0524 Alone
There is a tv series called Alone, shot in extremely isolated regions of the world where contestants are dropped off separately from each other to fend for themselves with nothing but 10 items they carried…
#0523 A Frosty Reception
The best food in the world can be overshadowed by poor service. Maya Angelou quoted: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget…
#0522 Leading
Who is in charge here? If there is not a clear owner or ultimate decision maker then there will be blood in the ring. Alpha personalities fighting it out or the quiet missing out. In…
#0521 Follow Through
The steak did not match the sizzle. I have lost count of the times someone has mentioned to me that they were disappointed at what they got vs what they were promised (from other vendors…
#0520 Small Wins
I bet you have a few well intentioned jobs on your to-do list you are reluctant to begin. I wanted to build some shelves for my storage room but before that I needed to paint…
#0519 Free Not Free
What if you gave it away for free? If you find yourself in a commodity market, being compared purely by the lowest cost, try bundling that with a high priced (high profit) item and include…
#0518 Simplifying
Is it fear or a lack of understanding? It astounds me how complicated people make things that have little upside. Cobbled together to get something done when a much simpler version is available. Many of…
#0517 Stand Out
What happened to common decency? Please, thank you, replying to emails in an acceptable time-frame, turning up on time, turning up at all, doing as you say you are going to, being aware of your…
#0516 Open to Learning
If you have pure conviction you are on the right path then proceed with gusto and by all means dig your heels in. For the most part, be open to ideas, listen to perspective, seek…
#0515 Intent
Something was off. For six months, they had held onto something which they had misconstrued the intent.There are always three sides to a story, yours, theirs and the truth. Problem is, unless you record everything,…