Evoke Memories
“Then I’ll huff and I’ll puff…”“Please Sir I want some more?”“‘This porridge is just right!” I wager that you know exactly what children’s books these quotes come from. Not only that, you can probably imagine…
#0372 Misunderstandings
My Father would tuck me in super tight when I was 6 or so and sometimes I would claim that I could not get to sleep. He would say in his thick Southern Italian Australian…
#0371 Learnt Behaviour
Have you ever hung around someone with a strong and distinct characteristic that after just a little while you find yourself mimicking? Imagine a lifetime of picking up on all of these twitches, good or…
#0370 Benefit of the Doubt
Ghosted! At least I thought I was. Patiently waiting for someone to turn up to a prearranged meeting. It is frustrating. You do your best to make arrangements, turn up on time, ready to engage,…
#0369 Communication
Is good communication more important than a good product or service? I would argue they are at least on par. A great product that no-one knows about is worthless.An amazing service that people do not…
#0368 Calling Out Revenue Owners
Never have I ever met anyone responsible for revenue that says they are happy with the amount, quality and frequency of leads coming into their business. Not One. It is one of the great frustrations…
#0367 Sideways Thinking
At the dinner table we were discussing my middle daughters major where they get to design a solution to help the environment. The conversation veered quickly toward utilising the waste of one product to reuse,…
#0366 the Challenge is the Win
An Olympic athlete will train for years sometimes for as little as a 10 second event. Are they all mad? Surely it can not all be about the win at the end? These legends in…
#0365 You Need Both
I find myself torn between the certainty of process and the unpredictability of innovation. Process will give you repeatable outcomes with the ability to refine and improve small components which compound for a better result….
#0364 Opposing Viewpoint
Further validation will not help. If you are stuck on something, affirmation from others is not going to move you forward. Seek a different perspective. Someone in a different industry, role or world view. Someone…
#0363 Take a Moment
There are many firsts and many lasts in our lifetime. Our first steps, words, day at school etc. As we get older these seem to turn into lasts. The last backpacking trip through Europe, the…
#0362 Infinite Time
Why can Richard Branson, Elon Musk, Jeff Bezos and many others head several billion dollar companies whilst many of us struggle to get one thing ticked off our to-do list a day? It would be…
#0361 Effort & Sacrifice
If I were to guarantee you 10 Million dollars in cash today no strings attached would you take it? Probably yes right. If I were to guarantee you 10 Mill today but in exchange you…
#0360 The Formula
Hands up if you have ever grabbed a kebab from the nearest food truck after a big night at the pub? There is a reason there is often one parked right next to these establishments….
#0359 Deep Work
We have one of those robot vacuum cleaners downstairs in our family home mainly to keep Eddie’s dog hair at bay. This however only surface cleans and we must still deep clean on occasion otherwise…
#0358 Control the Narrative
If you ask 3 of your closest friends to describe you, the responses will be deep, varied and most likely heart warming. Ask 50 random people on the street and those responses will vary considerably,…
#0357 Charge More
I think you are too expensive. Then shame on me for not articulating the value better. Assuming you are pitching to someone who has the problem you solve and it is high enough on their…
#0356 Not Random Acts
The only real marketing metric we should be concerned about is its ability to drive sales. That requires a certain level of proficiency to follow through all the way to a closed deal. Everything else…
#0355 Machu Picchu
In a perfect world, if you were to do A, B then C you would get to D. Unlike the alphabet however, real life does not execute the same for everyone. Therefore being disappointed when…
#354 School Limits
When I was on full school pickup duties I was super productive between the hours of 10am and 2pm because I had to. Without these restrictions I can spend entire days sitting at my desk…