The Core Message
You built your website when?You put your sales deck together when?You ran an advertising campaign when?You shot some videos when?You posted on social when? You have likely executed on a number of different content creation…
#180 It’s Not Your Story That Matters
You’ve worked hard. It started with an idea and has been followed by countless long days and late nights. You have iterated, tweaked, pivoted, re-tweaked, added to, taken from, talked it through. There are a…
#179 Mind the Gap
Coffee or Tea?Dog or Cat?iOS or Android?Vaxer or Anti-Vaxer? Why do we pigeon hole into categories? Can we not be both or somewhere in the middle? Of course we can but as a society it…
#178 Survival First
What if the opposite was true? What if you were compelled to read, listen, watch, absorb everything that was presented to you in any given day? I don’t think you’d get passed breakfast as you…
#177 Getting Marketing Fit
You would not expect to be able to complete a marathon by the end of the month if you just started to run this week. Yet so many expect Marketing ROI in the first couple…
#176 Controlling the Narrative
Like it or not, this is happening to you… You’ve worked hard to secure a first meeting with a new prospect or maybe a job interview but you are nervous as you know the first…
#175 Not The Same For Everyone
I would put up a solid fight if you asked me to give up my morning coffee. Besides being an addiction, I enjoy every part of the process too. The smell of the fresh grind,…
#174 Into The Sunset
Almost every great story ends with the hero metaphorically walking off into the sunset and there is a good chance the guide in the story is there with them too. In a business context this…
#173 If The Stakes Are High Enough
My list of to-do’s is a mile long and important to me.I bet your list is the same but different.I double bet you that your customer also has a version. Likely all have different things…
#0172 If You Don’t Ask You Don’t Get
What is obvious to me is not obvious to you.Common sense is not that common.You cannot assume what someone will do next if anything. Communication is hard. You say one thing and someone hears another….
#0171 Clearing The Path
Have you ever noticed a worn track taking a shortcut through the grass when there’s a perfectly good concrete path albeit a little longer and not so direct right next to it? In design principles…
#0170 Kryptonite
Top 5 worst movies of all time: Star Wars (without Darth Vader)Batman (without the Joker)Silence of the Lambs (without Hannibal Lecter)Jaws (without the shark)Rocky IV (without Drago) They of course would never have been produced…
#0169 Be the Guide
When I observe Sales people at the top of their game there is something really obvious that stands out to me. Great Sales people don’t sell, they guide. They are patient (at least on the…
#0168 Best Kept Secret
Over the years I have stumbled across many great Businesses, many with incredibly talented founders at the helm. And yet their businesses struggle. Not because they are not good at what they do, they are.Not…
#0167 The Collective
Bob Dylan once said “I think of a hero as someone who understands the degree of responsibility that comes with his freedom” The very definition of freedom has come into question of late and it’s…
#0166 Yes But What?
In my last blog “Yes But Where?” I wrote about where to start when choosing a platform to get yourself online. Now that you’ve made that decision the next hurdle is “Yes, but what should…
#0165 Yes But Where?
So you’ve made the decision to be more visible online but you are stuck at the juncture of which is the best platform to be on and the overwhelm of trying to be on them…
#0164 Happy 100th
Cast your mind forward with me for a moment. On your 36,525th morning on this earth and you have a small skip in your step as you go out to check the mail. Yes, people…
#0163 The Feeling of Leadership
Simon Sinek famously talks about finding your “WHY” Within that he also talks about “How it makes you feel” The same can be said for great leadership. It is necessary to communicate your vision, your…
#0162 Observervation
There is no lack of free information on this planet. In particular there is no lack of people willing to give you free advice. There are also plenty of opportunities to pay for advice. The…