#0693 Not Really Optional
If you are in business, being active online as the founder, CEO or Senior Representative used to be optional. Whilst it is still a choice, you are trailing further and further behind those who are….
Category: Lead Generation
#0689 Your Foyer
The first thing they will do is look you up online. Your first meeting, referred to you, hell even your first date. Having a presence online is the digital foyer to you as a person,…
#0688 Influence vs Connection
You Business size is directly proportional to your sphere of influence not just your connections. Radiating just out to your first degree connections will only get you so far, and for most that is not…
#0685 Simple Acts
Reciprocity vs Kindness. One has the expectation of getting something in return whilst the other sets no such expectation. Interpretation of your actions seem to vary person by person. Forced to defend my acts of…
#0682 Showmanship
I am fascinated by the magicians act. The slide of hand, the mis-direction, the wonder, the awe, the showmanship. The last three are particularly interesting, elements we could all learn from for the benefit of…
#0680 Switch Focus
The fastest growing companies have a decent offering but are better at sales. Understanding this early enough to not burn through all capital without income. Most businesses suffer the same plight, too focused on the…
#0679 Limited
For most, your sphere of influence is limited by the interpersonal relationships you have accumulated over the years. Beyond those, you are invisible. To scale you must be able to influence without a handshake, a…
#0677 Vanity Metrics
Forget every metric you thought was important. Likes, opens, clicks are vanity metrics that mostly don’t mean anything or lead anywhere. Someone doesn’t need to like your post to actually like it. They don’t need…
#0639 The Long Game
Ask and you shall receive may work if you are asking for a biscuit to go with your tea. In business, you should at some point ask for a commitment but not until you have…
#0638 Storm Cells
Preparing for a storm is obvious, clear the gutters and drains, put objects away, have an evacuation plan, but instead of doing this just before the storm or being caught by surprise, best to always…
#0637 Peek-a-boo
A prospect will spend 80% of their decision effort researching options before talking to a human. That is a lot of time not talking to you directly and in the end they may never reach…
#0634 Keep Showing Up
I would never know if today is the day. So I just keep showing up. Snippets of ideas to place me somewhere in your subconscious. One day when you are ready, you might just reach…
#0633 Be Their Sherpa
I thought of you on Mount Kilimanjaro. A prospect on a climb, checked his phone every couple of days and the one constant was little ole me. To be top of mind when your tribe…
#0628 Volume Uncovers Value
You do not know if it will work, no-one does. Whenever you release content you can only do your best educated guess, the value is determined by your audience. To further understand value you must…
#0627 Those Who Matter
You have a few seconds if you are lucky. It is not that our attention spans are getting shorter, we our however getting pickier. Spoilt for choice we can afford to move onto the next…
#0626 Who Not How
Do not be afraid to give it away. There is not much you cannot search for in a millisecond, so information is no longer power. Harder to gain is the right combination of attention and…
#0624 Do Some Today
It should not be an afterthought. If you are struggling to get more leads it usually means your audience of influence is too small or you are not communicating to them enough, often both. Regular…
#0616 Learn Fast
By the time you think it is perfect, the moment may have slipped by. Better to get it out there and learn from the experience. Move fast, break a few eggs, reflect and analyse then…
#0615 Avoid Draining Your Soul
Neutral to positive is the key to longevity in this entrepreneurial game. Guaranteed there will be tough times so to ensure you do not throw in the towel you must find balance. Pay close attention…
#0610 Too Many Options
There are far too many options available, so why you. What have you communicated. What about your actions, what do they convey. Do they trust you or are you at arms length. Do they have…