#0792 Better Aim
You miss every shot you don’t take. But if you miss most that you do,maybe your technique needs work. More shots aren’t always the answer. Sometimes you need better aim.
Category: Lead Generation
#0785 Move Them
Share what moves them,not what moves you. It’s taken you years to understand what you do. Don’t expect others to arrive there in one conversation.
#0778 Intention
Every communication has three versions. What you intended. What you communicated. What they understood. Each has its own consequence.
#0767 Talking Heads
Rare are two-sided conversations. One speaks, then another. Each protecting their own narrative. Neither really listening.Neither changing their thinking.
#0765 Timed Outreach
Timing is everything. The right message, at the wrong moment, is still the wrong message. The question was never what. It was when.
#0761 Between The Lines
Reading the room is about perspective. Theirs.Yours.What actually happened. Only one of them is reality.
#0758 Get It
People won’t always get you. Not because they don’t care. Their perspective differs.Their context is incomplete. The same idea can look very different from another seat.
#0751 The Ideal Client
Most people define ideal clients by commercial fit. The longer you stay in business,the more you define them by human fit.
#0750 Calling It
There comes a time when you should call it. You hang on for dear life.Thats more about you than the opportunity.
#0745 Hidden Cost
Too early, no deal.Too late, missed opportunity. Misdiagnosis is expensive.Not seeing it costs more.
#0743 Vague Outcomes
It is easy to justify time spent.Harder to quantify outcome. Time gets defended.Results get explained away.
#0741 Human Behaviour
Everything is changing.Whilst everything stays the same. The tools come and go.First principles remain.
#0740 More Or Less
If you were listening, you’d notice. Five people in the room.Three different conversations. Being the fourth isn’t helpful.
#0739 The Illusion
If they all drop you’re in trouble. Too many are sitting comfortably in your CRM.Many won’t close. That isn’t pipeline.That’s hope.
#0738 Calling It
You finally connect. The conversation was easy.Friendly. You call it a lead. It isn’t.
#0737 Good Chat
You make a point.I counter it. Neither of us changed our mind. We call it a good discussion.
#0735 Critics
You rush the sale. Champions don’t champion.They critique. The solution isn’t theirs to own.
#0734 The Rushed Sale
You push for the sale.They agree. You chose for them.It won’t last.
#0733 Not Yours – Theirs
You feel like you’re 95% there.Then it stalls. You send more information.Rework the proposal.Lower the price. And it still doesn’t convert. Your view of progress doesn’t count.
#0732 False Sense of Security
I’ll call you in three months. Two years later, they’re still in your pipeline.Not active. Just hopeful. False hope feels productive.