#0537 What Do You Do
If you struggle to articulate what you do concisely, you are spread too thin. Too many products, channels, platforms, audiences, desires. When you start, start wide, find your groove quickly, then go deep. Better to…
Category: Lead Generation
#0530 Raw Emotion
It is not the story itself, it is the meaning and raw emotion it conjures up. When you consider about a story to share, pay attention to how it makes you feel. Happy, sad, motivated…
#527 Not About You
For the love of all things, please review your use of the word “we”. Your website, your proposals, your marketing. The more you talk about yourself, the less relatable you become. It is not about…
#0525 Do It Any Anyway
It will probably make you cringe. Look back at your first brochure, your first powerpoint deck, your first blog, your first video. If you pushed through you will have improved, probably dramatically. If you had…
#0521 Follow Through
The steak did not match the sizzle. I have lost count of the times someone has mentioned to me that they were disappointed at what they got vs what they were promised (from other vendors…
#0519 Free Not Free
What if you gave it away for free? If you find yourself in a commodity market, being compared purely by the lowest cost, try bundling that with a high priced (high profit) item and include…
#0507 Yeahbuts
How many ‘yeahbuts’ do you have in yours? Whenever I get invited in to help organisations streamline their communication I generally find a combination of two extremes. In some areas they neglect to communicate at…
#0503 It’s All Gibberish
Anyone who has a deep understanding in a particular field of knowledge is in danger of overusing their expertise. How many times have you been subjected to mountains of technical data that was just far…
#0502 Always On
Marketing is not something you do only when you need more clients. It is something you do always, so you are never in need. read that again…
#0497 Are You Invisible
How’s the irony! Marketers are not always successful in communicating the value of being highly visible in market as a business in order to attract more clients, which to us seems like a no-brainer. No…
#0496 Perspective
It has been documented to death. Whenever we have a problem or need to learn something fast, we invariably turn to Google for the answer. A quick search will uncover many thousands of ‘”how to”…
#0495 Leading with a Story
It was pitch black as we dangled upside down in a car held in only by our seatbelts, contemplating for a moment if this was the end for me or my buddies. Were they all…
#0494 Networking
Have I been approaching it all wrong? As an introvert I have always struggled with networking events. Breaking into conversations and introducing myself has always been uncomfortable for me, so I generally avoid them. At…
#0482 Do As You Say
All he had to do was get it back to me and the sale was his. I recently engaged with a service provider who pitched me on a monthly service for my business. The pitch…
#0480 Running the Gauntlet
Your idea is worthless. It is not a million dollar idea, in fact you will not make a decent living from it. At least not until you learn how to execute, and execution is not…
#0472 Dangerous Current
Doing everything except the one thing that counts the most. Tweaking the product, fixing your website, posting on social media, doom scrolling on social media, designing a brochure. There is so much to do to…
#0470 True(r) Self
From the time I first started in business right through to not that long ago I had a distinct business persona and a private one, and never would they mix. On reflection, I believed it…
#0467 Pace Yourself
“You are freaking me out!” I like to get things done fast. From idea to execution often begins on the same day. The rate of change and adaptation can be significant. As a change agent…
#0466 Curb or Canyon
When was the last time you crossed a road? Today, yesterday, possibly many times this week. How much consideration or pre-thought went into it? If you are able-bodied, you likely briefly stood on the curb,…
#0465 First Dates
When you go out on a first date there will rarely be a moments silence. The chatter is constant and often kept relatively light as you check each other out. As a relationship develops, there…