#0714 Missing Link
Resistance is feedback. Not now. Too busy. Other priorities. No budget. Fallbacks for; I’m not sure what to do with what I know about what you do, so it’s easier to push it out. What…
Category: Lead Generation
#0713 Turn Down the Noise
Stop here or keep moving. A choice you will make hundreds if not thousands of times every. single. day. With the volume turned up to eleven, we are inundated with choices, most of which you…
#0710 Change of Focus
Your intention is being hijacked by your attention. What you allow to fill your day may be robbing you of your dream outcomes. You may be busy, but what exactly is taking up your time….
#0706 Peacocking
Being invisible in the market even though you are actively promoting isn’t about being absent, it’s about misinterpretation. People see you, but don’t really know what to do with you. The answer isn’t more posting,…
#0705 Client Needs First
Demand is not about your revenue goals for this month, that’s a consequence. Demand is the alignment of what your clients need, when they need it, based off what you can do for them at…
#0693 Not Really Optional
If you are in business, being active online as the founder, CEO or Senior Representative used to be optional. Whilst it is still a choice, you are trailing further and further behind those who are….
#0689 Your Foyer
The first thing they will do is look you up online. Your first meeting, referred to you, hell even your first date. Having a presence online is the digital foyer to you as a person,…
#0688 Influence vs Connection
You Business size is directly proportional to your sphere of influence not just your connections. Radiating just out to your first degree connections will only get you so far, and for most that is not…
#0685 Simple Acts
Reciprocity vs Kindness. One has the expectation of getting something in return whilst the other sets no such expectation. Interpretation of your actions seem to vary person by person. Forced to defend my acts of…
#0682 Showmanship
I am fascinated by the magicians act. The slide of hand, the mis-direction, the wonder, the awe, the showmanship. The last three are particularly interesting, elements we could all learn from for the benefit of…
#0680 Switch Focus
The fastest growing companies have a decent offering but are better at sales. Understanding this early enough to not burn through all capital without income. Most businesses suffer the same plight, too focused on the…
#0679 Limited
For most, your sphere of influence is limited by the interpersonal relationships you have accumulated over the years. Beyond those, you are invisible. To scale you must be able to influence without a handshake, a…
#0677 Vanity Metrics
Forget every metric you thought was important. Likes, opens, clicks are vanity metrics that mostly don’t mean anything or lead anywhere. Someone doesn’t need to like your post to actually like it. They don’t need…
#0639 The Long Game
Ask and you shall receive may work if you are asking for a biscuit to go with your tea. In business, you should at some point ask for a commitment but not until you have…
#0638 Storm Cells
Preparing for a storm is obvious, clear the gutters and drains, put objects away, have an evacuation plan, but instead of doing this just before the storm or being caught by surprise, best to always…
#0637 Peek-a-boo
A prospect will spend 80% of their decision effort researching options before talking to a human. That is a lot of time not talking to you directly and in the end they may never reach…
#0634 Keep Showing Up
I would never know if today is the day. So I just keep showing up. Snippets of ideas to place me somewhere in your subconscious. One day when you are ready, you might just reach…
#0633 Be Their Sherpa
I thought of you on Mount Kilimanjaro. A prospect on a climb, checked his phone every couple of days and the one constant was little ole me. To be top of mind when your tribe…
#0628 Volume Uncovers Value
You do not know if it will work, no-one does. Whenever you release content you can only do your best educated guess, the value is determined by your audience. To further understand value you must…
#0627 Those Who Matter
You have a few seconds if you are lucky. It is not that our attention spans are getting shorter, we our however getting pickier. Spoilt for choice we can afford to move onto the next…