#0599 The Key Three
To grow the business you love you must attract the clients you deserve, at the volume you need. The words love, deserve and volume here are key. What kind of business are you actually building…
Category: Lead Generation
#0597 The Ground Work
Like it or not, to run a successful business you must be able to sell (consistently) – so sell more. To sell consistently you must have a large sphere of influence to find the ready…
#0592 Two Sides
Should you be consuming or creating right now. Waiting for calls or making them. Reading a book or writing one. Spending money or making money. Procrastinating or doing. Complaining about something you lack or being…
#0590 Do Not Stop
If you have ever been for a run, particularly when starting out there will be times you jog and times you walk. Ideally though, you do not stop. As you get fitter the jogs become…
#0580 Adding Soul
My 18 year old daughter hosted a pool party this summer for a bunch of her girlfriends. For the most part, it was the sound of music blasting in the background and a dozen voices…
#0569 Your Circle
As a business your ability to sell is directly proportional to your circle of influence. Good quality meetings is often where it begins and doing that consistently is challenge for many. Sounds obvious but the…
#0563 Months Wasted
It happens year after year. The holiday season creeps up on us like it is a big surprise. Either desperately attempting to finish things off or delaying them until the new year. Reappearing in January…
#0562 Be Visible, Be Available
Prospects will consciously ignore you. There is too much going on in anyone’s life to be able to pay attention to everything that is thrown at us. So by design, we are programmed to ignore…
#0550 Always Be There
Nobody cares what you do until they need you. Potential clients will blissfully ignore you until the moment they decide they need what you do, and only then you become important. That is why it…
#0547 Broken Record
They do not know what you know, so you have to tell them. At the risk of repeating myself, you have to get used to starting from the beginning. Every time you interact with someone…
#0544 Invisibility
Your business is invisible. If you struggle with consistent lead generation it is likely you are fishing from a small pond. Personal contacts, networking and referrals. Outside of these circles you are not seen or…
#0537 What Do You Do
If you struggle to articulate what you do concisely, you are spread too thin. Too many products, channels, platforms, audiences, desires. When you start, start wide, find your groove quickly, then go deep. Better to…
#0530 Raw Emotion
It is not the story itself, it is the meaning and raw emotion it conjures up. When you consider about a story to share, pay attention to how it makes you feel. Happy, sad, motivated…
#527 Not About You
For the love of all things, please review your use of the word “we”. Your website, your proposals, your marketing. The more you talk about yourself, the less relatable you become. It is not about…
#0525 Do It Any Anyway
It will probably make you cringe. Look back at your first brochure, your first powerpoint deck, your first blog, your first video. If you pushed through you will have improved, probably dramatically. If you had…
#0521 Follow Through
The steak did not match the sizzle. I have lost count of the times someone has mentioned to me that they were disappointed at what they got vs what they were promised (from other vendors…
#0519 Free Not Free
What if you gave it away for free? If you find yourself in a commodity market, being compared purely by the lowest cost, try bundling that with a high priced (high profit) item and include…
#0507 Yeahbuts
How many ‘yeahbuts’ do you have in yours? Whenever I get invited in to help organisations streamline their communication I generally find a combination of two extremes. In some areas they neglect to communicate at…
#0503 It’s All Gibberish
Anyone who has a deep understanding in a particular field of knowledge is in danger of overusing their expertise. How many times have you been subjected to mountains of technical data that was just far…
#0502 Always On
Marketing is not something you do only when you need more clients. It is something you do always, so you are never in need. read that again…