#0706 Peacocking

Being invisible in the market even though you are actively promoting isn’t about being absent, it’s about misinterpretation.

People see you, but don’t really know what to do with you.

The answer isn’t more posting, that just adds to the confusion.

Being more relevant to the audience you wish to serve whilst simultaneously filtering out the rest, is.

Visibility isn’t peacocking, it’s about being the most relevant to the select few.

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