#263 Zig Zag
Unless you are the number one player in your industry, then you are a challenger. Which means we are almost all challengers and a challenger does not win against the champion by being the same….
Category: Process
#257 When Inspiration Strikes
How often would you execute if you waited for inspiration to strike to hone your craft? My guess is not that often. I only write when I am inspired. Fortunately I am inspired at 9…
#254 Order
I found myself tidying up the Tupperware drawer this morning. Every now and again I spend 10 minutes sorting through and categorising the sizes and matching lids. Why? Partly because I am a bit anal,…
#252 Objections
You are speaking to the right person.Who has the problem you solve.Your offering makes sense and priced appropriately.The risks are known and mitigated.You have demonstrated capability and experience.They seem to want what you are selling….
#251 Pay Attention
I am ignoring you for a reason so please don’t take it personally. My brain, like yours is hardwired to conserve energy. Energy we need to make it through the entire day. So the second…
#250 Aim Smaller
Contrary to the preaching of others, I am not sure having massive life goals is doing you any favours. Sure it is great to dream but when they are too big, no matter how much…
#249 Stop and Enjoy
Beauty is in the eye of the beholder, and so is success. Pushing hard to get the next big win at the expense of never being satisfied is a sure way to burnout, disappointment and…
#248 What to Write
Sitting with a dear friend recently (experienced in his field) when he expressed his desire to be more active in business writing for social, blogs, LinkedIn etc but he was stuck because he didn’t believe…
#247 Shifting the Deadline
“If it wasn’t for the last minute nothing would get done” A saying I have used many times in the past. There is nothing like a deadline forcing you to focus and sprint to the…
#243 Best Kept Secret
You have worked hard and are good at your job but other than those closest to you, no-one knows. I have met some super clever people doing amazing work over the years. Some solo, some…
#242 Stand on the Other Side
Our extended family recently gathered at a local park by the water. A park we chose because there was a fish & chip takeaway right across the road. It was a sunny day and the…
#241 I Have a Bad Feeling About This
When there is more than one option that on the surface look pretty much the same, you will often resort to “going with your gut” In a world where your offering is essentially a commodity…
#240 The Immense Value of a Sherpa
Your offering is awesome but not every prospect buys, why? In its most simplest form you have not shown that the transformation they will experience is greater than the risks involved. It is not always…
#237 Stop Asking for Too Much
Give first and freely well before you ask and then when you do ask, make it a small request. If you are asking too much of someone in the early stages of prospecting then you…
#235 Switch
Is your default position Yes or No? A way to quickly spice up change in your life is switch your default for a while and see what happens. If you are a YES person, you…
#234 Time is Relative
To some, time is precious and is treated with respect. Others allow it to come and go without any thought. What has bothered me for years is the disrespect some have for other peoples time….
#232 Marketing Simplified
Marketing for many can seem complicated, confusing, overwhelming, costly and therefore often neglected; but it doesn’t have to be. When all said and done for most businesses there are really on three key things you…
#231 The Elephant in the Room
Forget “The Great Resignation” I think we are heading toward something worse. “Mass Insolvency” The obvious ones are the many who have been hit hard by the pandemic, many of which sadly will not be…
#230 Take a Moment
My wife laughs at me when she spots me staring at a blank space. It invariable means I am in the planning stages of a project at home. It appears I am just gazing into…
#228 The Business of Fertilising
There are those who tend to their lawns multiple times a week and their lawns are amazing. There are those who are always tidying up their homes and they are clean and welcoming. There are…