#0750 Calling It
There comes a time when you should call it. You hang on for dear life.Thats more about you than the opportunity.
There comes a time when you should call it. You hang on for dear life.Thats more about you than the opportunity.
Everything is changing.Whilst everything stays the same. The tools come and go.First principles remain.
If you were listening, you’d notice. Five people in the room.Three different conversations. Being the fourth isn’t helpful.
If they all drop you’re in trouble. Too many are sitting comfortably in your CRM.Many won’t close. That isn’t pipeline.That’s hope.
You finally connect. The conversation was easy.Friendly. You call it a lead. It isn’t.
You rush the sale. Champions don’t champion.They critique. The solution isn’t theirs to own.
You push for the sale.They agree. You chose for them.It won’t last.
You feel like you’re 95% there.Then it stalls. You send more information.Rework the proposal.Lower the price. And it still doesn’t convert. Your view of progress doesn’t count.
I’ll call you in three months. Two years later, they’re still in your pipeline.Not active. Just hopeful. False hope feels productive.
They didn’t get it.You move on. Try again with someone new.They don’t get it either. So you move on.
When it becomes a grind, that’s your clue. You were all excited.And then you weren’t. Nothing moved.You kept pushing. Now it feels like effort.
You see the entire journey.They only see the beginning and the desired end. The bridge exists.They can’t see it. So they hesitate.
In relationships, you propose when you’re fairly certain of a yes. In sales, proposals are often presented too early. You might be ready.They are not. Friction appears. A proposal should confirm alignment.Not create it.
They ask for more information. You send it.Nothing happens.You send more. They want time to think about it. You still think it’s their fault.
You expect them to understand. You’ve spent years refining an idea.It’s elegant. In one session you expect them to fully comprehend. And when they don’t it’s their fault.
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