#0430 Keeping Up
The longer something exists the better it must become just to remain current. As things get better, that becomes the new minimum standard and anything less reduces perceived value. Cars are a great example of…
Category: Customers
#0425 Impatience
Great books take time to write.Beautiful gardens many seasons.Athleticism years of dedication. A remarkable business a combination of desired product, consistent marketing, predictable sales, refined operations, solid finances and motivated people. All examples of doing…
#0424 Pulling Teeth
Booking a dental appointment where I go is like pulling teeth. You have to call, wait in a queue for who knows how long, listen to their self promotion and how much they “value my…
#0420 Hurdles
Not far from where I live is a great little coffee shop with absolutely no parking within a 10 minute walk and sadly I never see it busy. Just down the road is one that…
#0414 Communication Perspective
One of my key pillars is Perspective in Communication. For those of you who have not heard me speak I use the metaphor of the Rundle Mall Balls in Adelaide. Two people can be staring…
#0413 Stranger to Raving Fan
I wager you have a clearly defined process for delivering your product or service. A step by step, probably well oiled mechanism to deliver on your promise. Yet many organisations (still) leave Sales and particularly…
#0410 Ice Breaker Eddie
On a zoom call recently with a new contact and as with many first meetings it began a little clinical. The conversation felt stilted until our dog Eddie made his cameo as he often does….
#0409 The Basics First
The answer is right in front of you. After rebooting everything and resorting to using an old pair of headphones I was embarrassed for myself when I realised the volume was turned down. We overcomplicate…
#0407 Building Trust
Uttering the words ‘Trust Me” does nothing toward building trust. It is earned not expected and quite simply, you must do what you say you are going to do, when you say you are going…
#0403 Unwelcome Behaviour
When walking into a store, if you know what you want you absolutely welcome the sales assistants help right away. When you want to browse, the persistent assistant is super annoying and you just want…
#0402 Conserving Energy
Subconsciously I will ignore you, sometimes on purpose. The human brain on a normal day will consume 20% of your total energy just keeping you alive. Any extra to that can feel exhausting so by…
#0401 Increasing Influence
We tend to underrate our capability and overate our influence. Just because you ask someone to do something does not mean they will do it. Your family – likely.Your friends – probably.Your peers – maybe….
#0397 Last Impression
Apple do such a good job with their packaging that you see empty boxes for sale on eBay. They are the reason unboxing videos became a thing. The attention to detail at every level is…
#0393 Before the Ask
The amount of energy to get there is enormous. You have spent weeks, maybe months nurturing the relationship super generous along the way. Finally the opportunity arises, the timing is right so you hit them…
#0391 Average
How much better can it possibly get? Much better is likely the response however when we get to good enough, we turn on autopilot. When a recipe works, we continue to do it that way…
#0389 Inception
Eliciting a decision in your favour for a complex offering is similar to orchestrating in the movie Inception with Leonardo DiCaprio. At the start of a professional relationship there is little visible on the surface…
#0385 Auto Pilot
I cannot tell you how many times I have missed the last step heading down into our basement. Sure it is often dark, but I know it is there!! A huge number of motor vehicle…
#0383 Tay Tay Marketing
As I sit here like many parents of teenage daughters patiently and nervously waiting to buy Tay Tay tickets I can not help but think how brilliantly musicians use scarcity to sell out stadiums. Would…
#0378 Perspective
“That’s what you remembered!” In a room full of workshop participants, the morning of day two I asked what each person had took away from the day before. No real surprise but everyones take was…
#0377 Salesdog Eddie
Our dog Eddie does not understand personal space. Right there, all day, every.single.day. He is not perfect, far from it but the joy he brings far outweighs the holes he digs in the lawn. The…