#0579 The Journey
Have you noticed the theory of relativity in action. It takes forever to catchup to the car in front on the freeway yet when you pass, it disappear quickly behind you. Same theory works in…
Have you noticed the theory of relativity in action. It takes forever to catchup to the car in front on the freeway yet when you pass, it disappear quickly behind you. Same theory works in…
It’s the little things you should pay attention to. These are the things that make you stand out from the other 98%. The biscotti with your coffee, the thank you note, the attention do detail…
Communicate what you can do, then do as you say. Telling me what I want to hear and then not delivering on that promise will lead to mistrust. Actions ultimately speak louder than words.
If you have a (genuine) budget below what your provider quotes you on, you must be willing to compromise. Expecting the same or more is irrational and never ends well. Work with the parties on…
It happens year after year. The holiday season creeps up on us like it is a big surprise. Either desperately attempting to finish things off or delaying them until the new year. Reappearing in January…
Prospects will consciously ignore you. There is too much going on in anyone’s life to be able to pay attention to everything that is thrown at us. So by design, we are programmed to ignore…
I prefer not to work for clients. Working for, implies an exchange of service for money. When I work with a client, the exchange is so much more fulfilling than just cash. When true collaboration…
Nobody cares what you do until they need you. Potential clients will blissfully ignore you until the moment they decide they need what you do, and only then you become important. That is why it…
Who are you doing this for? Classic response is, for my family, for my customers yada yada. That is honourable and everything but it does not translate unless you do it for yourself first. Good…
They do not know what you know, so you have to tell them. At the risk of repeating myself, you have to get used to starting from the beginning. Every time you interact with someone…
Bogged down in red tape? As an enterprise gets bigger it is natural to place additional checks and balances to ensure continuity. Many do so at the expense of what got them there, speed and…
Your business is invisible. If you struggle with consistent lead generation it is likely you are fishing from a small pond. Personal contacts, networking and referrals. Outside of these circles you are not seen or…
Starting is hard but finishing seems to be harder. Unfinished projects litter the business landscape frustrating those in the middle and disappointing those who have invested time and money. Should you be really starting the…
Technically, you can feed an infinite number of people with a single pizza. The more slices you cut however diminishes the amount each person gets to a point it may as well be zero. How…
If you struggle to articulate what you do concisely, you are spread too thin. Too many products, channels, platforms, audiences, desires. When you start, start wide, find your groove quickly, then go deep. Better to…
There is a place for minimum viable product. Do the least amount reasonable to get to market quickly and see what works and is wanted. Taking that into every aspect of delivery however is littered…
For the love of all things, please review your use of the word “we”. Your website, your proposals, your marketing. The more you talk about yourself, the less relatable you become. It is not about…
The steak did not match the sizzle. I have lost count of the times someone has mentioned to me that they were disappointed at what they got vs what they were promised (from other vendors…
What if you gave it away for free? If you find yourself in a commodity market, being compared purely by the lowest cost, try bundling that with a high priced (high profit) item and include…
At what point should you stop? I have been a DIYer for my entire life. Whether that be at home or in my business. For the most part, I love it. Giving something a try…