Influence vs Connection
You Business size is directly proportional to your sphere of influence not just your connections. Radiating just out to your first degree connections will only get you so far, and for most that is not…
Category: Customers
#0680 Switch Focus
The fastest growing companies have a decent offering but are better at sales. Understanding this early enough to not burn through all capital without income. Most businesses suffer the same plight, too focused on the…
#0679 Limited
For most, your sphere of influence is limited by the interpersonal relationships you have accumulated over the years. Beyond those, you are invisible. To scale you must be able to influence without a handshake, a…
#0677 Vanity Metrics
Forget every metric you thought was important. Likes, opens, clicks are vanity metrics that mostly don’t mean anything or lead anywhere. Someone doesn’t need to like your post to actually like it. They don’t need…
#0673 Persistence
You win some, you lose plenty. A memorable phrase for any sales person to accept. Part of the process is to filter out those who do not suit or are not ready for what it…
#0666 King Cash
Cash flow is still king. It gives you options, confidence to make decisions, to keep moving forward, to grow. It needs to be regular, predictable, secure, robust. Cash flow allows you to control your own…
#0663 Banks Hey
We expect the worst and convoluted is an understatement. Whilst organising some finance my bank sent me an email asking me to sign a document and return by email. Only problem, the request came from…
#0646 The Divide
Ideas are a dime a dozen. Everyone has at least one world changing concept, but few are able to execute on it. The tools are democratised so will that bring more innovation, undoubtedly. There will…
#0645 Own Experience
Best ever, worst ever. Both on the same set of reviews. Most in the middle. We have become so reliant on reviews do we allow our own experience to form an opinion. And what taints…
#0639 The Long Game
Ask and you shall receive may work if you are asking for a biscuit to go with your tea. In business, you should at some point ask for a commitment but not until you have…
#0637 Peek-a-boo
A prospect will spend 80% of their decision effort researching options before talking to a human. That is a lot of time not talking to you directly and in the end they may never reach…
#0634 Keep Showing Up
I would never know if today is the day. So I just keep showing up. Snippets of ideas to place me somewhere in your subconscious. One day when you are ready, you might just reach…
#0633 Be Their Sherpa
I thought of you on Mount Kilimanjaro. A prospect on a climb, checked his phone every couple of days and the one constant was little ole me. To be top of mind when your tribe…
#0628 Volume Uncovers Value
You do not know if it will work, no-one does. Whenever you release content you can only do your best educated guess, the value is determined by your audience. To further understand value you must…
#0627 Those Who Matter
You have a few seconds if you are lucky. It is not that our attention spans are getting shorter, we our however getting pickier. Spoilt for choice we can afford to move onto the next…
#0626 Who Not How
Do not be afraid to give it away. There is not much you cannot search for in a millisecond, so information is no longer power. Harder to gain is the right combination of attention and…
#0624 Do Some Today
It should not be an afterthought. If you are struggling to get more leads it usually means your audience of influence is too small or you are not communicating to them enough, often both. Regular…
#0618 Self Pride
You will know, and that should be enough. The extra hours you put in, the attention to detail only you notice, the alignment of the thing till it is just right, the rearrangement over and…
#0617 It Is Not About You
Communication requires empathy. An intense and genuine understanding of where your audience is, what they may have been through and what their future might look like. The deeper the empathy, the stronger the impact you…
#0610 Too Many Options
There are far too many options available, so why you. What have you communicated. What about your actions, what do they convey. Do they trust you or are you at arms length. Do they have…