#0154 Get the Crap out of the Way
Songwriters, Comedians, Poets, Authors, Actors all do it. I’m doing it right now. No-one and I mean no-one can say that the first piece of content they produced was any good. Or for the matter…
Category: Customers
#0149 I Demand Your Attention
How did it feel reading the title of this blog? It’s likely you had an instant reaction to it. Push back. Who are you to demand my attention… With the pure volume of information that…
#0147 Communicate Inward Too
Guilty. For someone who works in communication and badgers clients to consistently communicated out to their prospects, I am guilty of not communicating enough to my own clients. From my perspective, I am very generous…
#0141 Freedom to Choose
In a recent discussion with a business owner I asked “what would you like to be different in your future than it is today?” Whenever I ask this question invariably the response includes the word…
#0137 Put the shiny object down
Note to self in quiet times: Stop checking Instagram, Facebook, Twitter when you could be talking to your clients face to face. Stop tweaking your presentation, product, website when you should be selling. Stop worrying…
#0136 It is OK to change your mind
I know you have invested a lot of time, money and energy. I know you have told everyone what your mission is and don’t want to disappoint them. I know how hard it is to…
#0135 Invest your profits on experience
There’s a flywheel of growth that can be positive and negative. Here’s how the negative goes: When you are a startup, you go above and beyond for your clients therefore providing an excellent customer experience….
#0134 Is the Economy about to implode?
Not that long ago, if you didn’t make a profit as an organisation, you didn’t last very long. Yes you could get a loan but ultimately you had to make a profit to pay it…
#0133 Mobiles are the new Smoking
If you see someone standing outside a building just staring out into space you think, “what’s this weirdo doing?”. Yet if they are holding a cigarette, it seems OK to stand there for a while….
#0130 Trust and Attention
Marketing is not about you. It’s not about how great your product or service is nor is it about trickery or deception. Sending out more generic newsletters is not a great tactic in a world…
#0128 Not all massages are great
When you’ve de-robed and lying with your face squished in the hole of the massage table is often the first and last time you get to express what areas you’d like the masseuse to focus…
#0127 You need to become the reward
The reason you aren’t able to talk to upper management.The reason deals take too long to close.The reason your sales pipeline is weak or inconsistent. Isn’t because your products or services aren’t any good.Isn’t because…
#0125 What Business can learn from Nurses
If you’ve ever spent time in hospital as an inpatient you will understand what I mean. Nurses are empathetic, patient and great listeners. They are also quick to respond, do as they say and will…
#0119 Fennel is not for everyone
I love fennel. I love it as a snack, I love it in salads, I love its flavour, I love its texture. But not everyone loves fennel the way I do no matter how convincing…
#0118 On Sleeping Soundly
On the weekend I was reminded of a business associate who was a big influence on me in the late eighties. (yes, I am that old) He taught me the power of small changes. How…
#0112 You Don’t Always Need a Better Bike
Many years ago a friend, then in his 30’s decided to get into amateur triathlons. He bought himself a pretty decent bike and off he went competing. Post every couple of triathlons, frustrated at his…
#0111 Trust is Hard to Earn but Worth It
Every business spends an enormous amount of energy trying to get customers. Customers that if treated well will often remain customers for long periods of time. Yet we quickly erode the lifetime value of each…