#0621 Awkward Conversation
I build growth systems to help take business to the next level when they have stalled, sounds a lot more interesting than I work in marketing. Awkward social conversations often begin with the question “so…
Category: Marketing
#0617 It Is Not About You
Communication requires empathy. An intense and genuine understanding of where your audience is, what they may have been through and what their future might look like. The deeper the empathy, the stronger the impact you…
#0616 Learn Fast
By the time you think it is perfect, the moment may have slipped by. Better to get it out there and learn from the experience. Move fast, break a few eggs, reflect and analyse then…
#0606 Keeping Pace
Cut them some slack as it is probably you sprinting ahead. Just because you are super excited about what your business can do for them, does not mean your prospects will be. You are further…
#0599 The Key Three
To grow the business you love you must attract the clients you deserve, at the volume you need. The words love, deserve and volume here are key. What kind of business are you actually building…
#0597 The Ground Work
Like it or not, to run a successful business you must be able to sell (consistently) – so sell more. To sell consistently you must have a large sphere of influence to find the ready…
#0592 Two Sides
Should you be consuming or creating right now. Waiting for calls or making them. Reading a book or writing one. Spending money or making money. Procrastinating or doing. Complaining about something you lack or being…
#0591 Perfectionism
Does it need to be perfect or is it more important to get it out there. We stress about the small stuff most will not notice. And if they do, in most cases they will…
#0590 Do Not Stop
If you have ever been for a run, particularly when starting out there will be times you jog and times you walk. Ideally though, you do not stop. As you get fitter the jogs become…
#0586 Oh The Travesty
Why do couriers always seem to come when you are in the shower? Now this isn’t true by a long shot but that is the one you remember. Also true for the disaster on your…
#0580 Adding Soul
My 18 year old daughter hosted a pool party this summer for a bunch of her girlfriends. For the most part, it was the sound of music blasting in the background and a dozen voices…
#0569 Your Circle
As a business your ability to sell is directly proportional to your circle of influence. Good quality meetings is often where it begins and doing that consistently is challenge for many. Sounds obvious but the…
#0563 Months Wasted
It happens year after year. The holiday season creeps up on us like it is a big surprise. Either desperately attempting to finish things off or delaying them until the new year. Reappearing in January…
#0562 Be Visible, Be Available
Prospects will consciously ignore you. There is too much going on in anyone’s life to be able to pay attention to everything that is thrown at us. So by design, we are programmed to ignore…
#0561 With Not For
I prefer not to work for clients. Working for, implies an exchange of service for money. When I work with a client, the exchange is so much more fulfilling than just cash. When true collaboration…
#0550 Always Be There
Nobody cares what you do until they need you. Potential clients will blissfully ignore you until the moment they decide they need what you do, and only then you become important. That is why it…
#0547 Broken Record
They do not know what you know, so you have to tell them. At the risk of repeating myself, you have to get used to starting from the beginning. Every time you interact with someone…
#0544 Invisibility
Your business is invisible. If you struggle with consistent lead generation it is likely you are fishing from a small pond. Personal contacts, networking and referrals. Outside of these circles you are not seen or…
#0537 What Do You Do
If you struggle to articulate what you do concisely, you are spread too thin. Too many products, channels, platforms, audiences, desires. When you start, start wide, find your groove quickly, then go deep. Better to…
#0534 Commendable Effort
Having DIY’d a ton of my own video over the years and I have come leaps and bounds, or so I thought until I recently worked with a professional videographer. My efforts pale when compared….