The Ideal Client
Most people define ideal clients by commercial fit. The longer you stay in business,the more you define them by human fit.
Category: Marketing
#0750 Calling It
There comes a time when you should call it. You hang on for dear life.Thats more about you than the opportunity.
#0743 Vague Outcomes
It is easy to justify time spent.Harder to quantify outcome. Time gets defended.Results get explained away.
#0741 Human Behaviour
Everything is changing.Whilst everything stays the same. The tools come and go.First principles remain.
#0740 More Or Less
If you were listening, you’d notice. Five people in the room.Three different conversations. Being the fourth isn’t helpful.
#0739 The Illusion
If they all drop you’re in trouble. Too many are sitting comfortably in your CRM.Many won’t close. That isn’t pipeline.That’s hope.
#0738 Calling It
You finally connect. The conversation was easy.Friendly. You call it a lead. It isn’t.
#0735 Critics
You rush the sale. Champions don’t champion.They critique. The solution isn’t theirs to own.
#0734 The Rushed Sale
You push for the sale.They agree. You chose for them.It won’t last.
#0733 Not Yours – Theirs
You feel like you’re 95% there.Then it stalls. You send more information.Rework the proposal.Lower the price. And it still doesn’t convert. Your view of progress doesn’t count.
#0732 False Sense of Security
I’ll call you in three months. Two years later, they’re still in your pipeline.Not active. Just hopeful. False hope feels productive.
#0731 Move On
They didn’t get it.You move on. Try again with someone new.They don’t get it either. So you move on.
#0728 The Moment of Hesitation
You see the entire journey.They only see the beginning and the desired end. The bridge exists.They can’t see it. So they hesitate.
#0719 The Danger of Reasonable
Being reasonable is a trait I have long held close. It signals balance. Good judgement. An ability to see both sides. It keeps the peace. But the market rarely rewards the most reasonable voice. It…
#0714 Missing Link
Resistance is feedback. Not now. Too busy. Other priorities. No budget. Fallbacks for; I’m not sure what to do with what I know about what you do, so it’s easier to push it out. What…
#0713 Turn Down the Noise
Stop here or keep moving. A choice you will make hundreds if not thousands of times every. single. day. With the volume turned up to eleven, we are inundated with choices, most of which you…
#0706 Peacocking
Being invisible in the market even though you are actively promoting isn’t about being absent, it’s about misinterpretation. People see you, but don’t really know what to do with you. The answer isn’t more posting,…
#0705 Client Needs First
Demand is not about your revenue goals for this month, that’s a consequence. Demand is the alignment of what your clients need, when they need it, based off what you can do for them at…
#0703 Ambiguity
The need for more leads is a symptom, not the root cause. Lack of leads starts with lack of clarity. Who are you serving, what problem are you solving, are they actively seeking the resolution…
#0702 Deafening Silence
Silence is often feedback, not always rejection. When a client doesn’t get back to you, move forward, go all in, does not mean they don’t need what you have to offer, it means you weren’t…