Survival First
What if the opposite was true? What if you were compelled to read, listen, watch, absorb everything that was presented to you in any given day? I don’t think you’d get passed breakfast as you…
Category: Marketing
#177 Getting Marketing Fit
You would not expect to be able to complete a marathon by the end of the month if you just started to run this week. Yet so many expect Marketing ROI in the first couple…
#175 Not The Same For Everyone
I would put up a solid fight if you asked me to give up my morning coffee. Besides being an addiction, I enjoy every part of the process too. The smell of the fresh grind,…
#174 Into The Sunset
Almost every great story ends with the hero metaphorically walking off into the sunset and there is a good chance the guide in the story is there with them too. In a business context this…
#173 If The Stakes Are High Enough
My list of to-do’s is a mile long and important to me.I bet your list is the same but different.I double bet you that your customer also has a version. Likely all have different things…
#0172 If You Don’t Ask You Don’t Get
What is obvious to me is not obvious to you.Common sense is not that common.You cannot assume what someone will do next if anything. Communication is hard. You say one thing and someone hears another….
#0171 Clearing The Path
Have you ever noticed a worn track taking a shortcut through the grass when there’s a perfectly good concrete path albeit a little longer and not so direct right next to it? In design principles…
#0169 Be the Guide
When I observe Sales people at the top of their game there is something really obvious that stands out to me. Great Sales people don’t sell, they guide. They are patient (at least on the…
#0168 Best Kept Secret
Over the years I have stumbled across many great Businesses, many with incredibly talented founders at the helm. And yet their businesses struggle. Not because they are not good at what they do, they are.Not…
#0166 Yes But What?
In my last blog “Yes But Where?” I wrote about where to start when choosing a platform to get yourself online. Now that you’ve made that decision the next hurdle is “Yes, but what should…
#0165 Yes But Where?
So you’ve made the decision to be more visible online but you are stuck at the juncture of which is the best platform to be on and the overwhelm of trying to be on them…
#0163 The Feeling of Leadership
Simon Sinek famously talks about finding your “WHY” Within that he also talks about “How it makes you feel” The same can be said for great leadership. It is necessary to communicate your vision, your…
#0159 Why Bother
You are probably going to scroll right past this post. Statistically there were so many zero’s as I tried to calculate a percentage that it’s basically a 0.00000% chance that you will stop and actually…
#0154 Get the Crap out of the Way
Songwriters, Comedians, Poets, Authors, Actors all do it. I’m doing it right now. No-one and I mean no-one can say that the first piece of content they produced was any good. Or for the matter…
#0151 Meditating to Write
Our world is an increasingly noisy place. We are interrupted, distracted, pulled, pushed, flexed and contorted in every direction each and every day. It’s hard enough to make time for the things that are actually…
#0149 I Demand Your Attention
How did it feel reading the title of this blog? It’s likely you had an instant reaction to it. Push back. Who are you to demand my attention… With the pure volume of information that…
#0141 Freedom to Choose
In a recent discussion with a business owner I asked “what would you like to be different in your future than it is today?” Whenever I ask this question invariably the response includes the word…
#0133 Mobiles are the new Smoking
If you see someone standing outside a building just staring out into space you think, “what’s this weirdo doing?”. Yet if they are holding a cigarette, it seems OK to stand there for a while….
#0127 You need to become the reward
The reason you aren’t able to talk to upper management.The reason deals take too long to close.The reason your sales pipeline is weak or inconsistent. Isn’t because your products or services aren’t any good.Isn’t because…
#0102 Write for ONE Person, Attract MANY
I can’t tell you the number of websites I’ve visited, brochures I’ve been handed and presentations I’ve ENDURED. Sadly, a vast majority of them I walk away none the wiser as to WHAT they actually…