#244 Eat or be Eaten
The sooner a problem is uncovered the better right? It allows you to do something about it sooner, yes? Well no actually. There is a reason we leave things to the last minute to address…
Category: Marketing
#243 Best Kept Secret
You have worked hard and are good at your job but other than those closest to you, no-one knows. I have met some super clever people doing amazing work over the years. Some solo, some…
#242 Stand on the Other Side
Our extended family recently gathered at a local park by the water. A park we chose because there was a fish & chip takeaway right across the road. It was a sunny day and the…
#241 I Have a Bad Feeling About This
When there is more than one option that on the surface look pretty much the same, you will often resort to “going with your gut” In a world where your offering is essentially a commodity…
#240 The Immense Value of a Sherpa
Your offering is awesome but not every prospect buys, why? In its most simplest form you have not shown that the transformation they will experience is greater than the risks involved. It is not always…
#239 Smile
I am super impressed with the experience I have had in dealing with my kids Orthodontist. Even though I have paid out a small fortune over the last few years it brings me joy to…
#237 Stop Asking for Too Much
Give first and freely well before you ask and then when you do ask, make it a small request. If you are asking too much of someone in the early stages of prospecting then you…
#232 Marketing Simplified
Marketing for many can seem complicated, confusing, overwhelming, costly and therefore often neglected; but it doesn’t have to be. When all said and done for most businesses there are really on three key things you…
#231 The Elephant in the Room
Forget “The Great Resignation” I think we are heading toward something worse. “Mass Insolvency” The obvious ones are the many who have been hit hard by the pandemic, many of which sadly will not be…
#230 Take a Moment
My wife laughs at me when she spots me staring at a blank space. It invariable means I am in the planning stages of a project at home. It appears I am just gazing into…
#229 Changing the Conversation
Imagine you and I just meeting for the first time and you ask me straight up to help you move house, my answer would be a flat no. A genuine friend asking the same thing…
#228 The Business of Fertilising
There are those who tend to their lawns multiple times a week and their lawns are amazing. There are those who are always tidying up their homes and they are clean and welcoming. There are…
#227 People Buy from…
Bedside manner is an interesting trait for a highly specialised surgeon who are one of the busiest people you will meet. They could come in, tell you where they are going to cut, how deep,…
#225 Diluted Intention
If you add too much tonic you will dilute your Gin.If you add too much milk you will dilute your coffee.If you add too many points you will dilute your message. Getting your intent across…
#224 The Power of Familiarity
Have you ever seen a celebrity in real life and you feel like you know them even though you have never met? Showing up on a regular basis and providing value as best you can…
#222 Universally Specific
Have you ever noticed that (given enough time) you can always find the perfect birthday card to express how you are feeling about the recipient? Capturing the very essence of your friend like they wrote…
#221 Doing Time
You will get better at playing the guitar by playing the guitar more often.You will get better at running by running more often.You will get better at writing by writing more often. You can read…
#220 Risky Business
We are all constantly making risk vs reward decisions. Weighing up the pros and the cons and for the most part if the pros outweigh the cons, we increase our chances of saying yes. The…
#218 ABC
Always be curious. Be open to listening, open to a new perspective, different. Open to learning from not just those who have been there, but those who may be new to a space but with…
#216 Earning Trust
Building trust is an early and fundamental component when attracting and maintaining a business relationship, actually any relationship. Trust by definition means having a “firm belief in the reliability, truth, or ability of someone or…