Communication is impossible to get right. You have individuals with similar but different needs sitting in different roles with different personality profiles to contend with. Not to mention the timing and delivery of said communication…
They share the same challenges. Recently I have been invited to speak at a number of offsite events for corporate marketing teams. The kickoff planning sessions for the new year rapidly approaching. The intent is…
Without realising why, I was drawn in. The brightness of the blue with the crisp white dots. Not just a painting but an ancient form of storytelling by our indigenous Australians. A way to share…
Great books take time to write.Beautiful gardens many seasons.Athleticism years of dedication. A remarkable business a combination of desired product, consistent marketing, predictable sales, refined operations, solid finances and motivated people. All examples of doing…
During a recent podcast interview I was expanding on a two part response. Problem was, by the time I got through part one I had lost track of what part two was. The host and…
For me first. Producing my own content is a form of therapy for me. I get into a trance like meditative state when I write and once it is done, I feel a sense of…
People, places, sounds, experiences, colours, smells and flavours all do it. When thinking about injecting stories into business at first you may struggle to know where to start. You may be doing it from an…
One of my key pillars is Perspective in Communication. For those of you who have not heard me speak I use the metaphor of the Rundle Mall Balls in Adelaide. Two people can be staring…
I wager you have a clearly defined process for delivering your product or service. A step by step, probably well oiled mechanism to deliver on your promise. Yet many organisations (still) leave Sales and particularly…
The answer is right in front of you. After rebooting everything and resorting to using an old pair of headphones I was embarrassed for myself when I realised the volume was turned down. We overcomplicate…
Just because it did not work the first time does not mean it never will. Too often I hear “we tried that and it didn’t work” “Don’t sweat the small stuff” should really be “Don’t…
When walking into a store, if you know what you want you absolutely welcome the sales assistants help right away. When you want to browse, the persistent assistant is super annoying and you just want…
Subconsciously I will ignore you, sometimes on purpose. The human brain on a normal day will consume 20% of your total energy just keeping you alive. Any extra to that can feel exhausting so by…
We tend to underrate our capability and overate our influence. Just because you ask someone to do something does not mean they will do it. Your family – likely.Your friends – probably.Your peers – maybe….
You know too much. The curse of knowledge tends to mean you take for granted what others comprehend. It is obvious is it not? No Assumptions and overwhelm are two of the biggest attention stealers….
There are 2 types of people in this world. 34% who can do mental math, and 76% who cannot. Statistics are a powerful way to get a point across however when overused it can dilute…
The amount of energy to get there is enormous. You have spent weeks, maybe months nurturing the relationship super generous along the way. Finally the opportunity arises, the timing is right so you hit them…
Eliciting a decision in your favour for a complex offering is similar to orchestrating in the movie Inception with Leonardo DiCaprio. At the start of a professional relationship there is little visible on the surface…
As I sit here like many parents of teenage daughters patiently and nervously waiting to buy Tay Tay tickets I can not help but think how brilliantly musicians use scarcity to sell out stadiums. Would…
Hunters and gatherers would stockpile food to get them through the winter.Bears fatten up before hibernation. As a business there are two things you should have fattened up to cope with the inevitable business winters….