#0796 Neglect
Going all in is okay. But not at the expense of everything else. Every part of your business feeds another. What you starve today may be what you need tomorrow.
Category: Marketing
#0792 Better Aim
You miss every shot you don’t take. But if you miss most that you do,maybe your technique needs work. More shots aren’t always the answer. Sometimes you need better aim.
#0785 Move Them
Share what moves them,not what moves you. It’s taken you years to understand what you do. Don’t expect others to arrive there in one conversation.
#0783 Too Easy
Complex won’t sell. Make it look too easy,and they won’t value the complexity behind it. What it’s worth to you is irrelevant.
#0778 Intention
Every communication has three versions. What you intended. What you communicated. What they understood. Each has its own consequence.
#0765 Timed Outreach
Timing is everything. The right message, at the wrong moment, is still the wrong message. The question was never what. It was when.
#0751 The Ideal Client
Most people define ideal clients by commercial fit. The longer you stay in business,the more you define them by human fit.
#0750 Calling It
There comes a time when you should call it. You hang on for dear life.Thats more about you than the opportunity.
#0743 Vague Outcomes
It is easy to justify time spent.Harder to quantify outcome. Time gets defended.Results get explained away.
#0741 Human Behaviour
Everything is changing.Whilst everything stays the same. The tools come and go.First principles remain.
#0740 More Or Less
If you were listening, you’d notice. Five people in the room.Three different conversations. Being the fourth isn’t helpful.
#0739 The Illusion
If they all drop you’re in trouble. Too many are sitting comfortably in your CRM.Many won’t close. That isn’t pipeline.That’s hope.
#0738 Calling It
You finally connect. The conversation was easy.Friendly. You call it a lead. It isn’t.
#0735 Critics
You rush the sale. Champions don’t champion.They critique. The solution isn’t theirs to own.
#0734 The Rushed Sale
You push for the sale.They agree. You chose for them.It won’t last.
#0733 Not Yours – Theirs
You feel like you’re 95% there.Then it stalls. You send more information.Rework the proposal.Lower the price. And it still doesn’t convert. Your view of progress doesn’t count.
#0732 False Sense of Security
I’ll call you in three months. Two years later, they’re still in your pipeline.Not active. Just hopeful. False hope feels productive.
#0731 Move On
They didn’t get it.You move on. Try again with someone new.They don’t get it either. So you move on.
#0728 The Moment of Hesitation
You see the entire journey.They only see the beginning and the desired end. The bridge exists.They can’t see it. So they hesitate.
#0719 The Danger of Reasonable
Being reasonable is a trait I have long held close. It signals balance. Good judgement. An ability to see both sides. It keeps the peace. But the market rarely rewards the most reasonable voice. It…