#0703 Ambiguity
The need for more leads is a symptom, not the root cause. Lack of leads starts with lack of clarity. Who are you serving, what problem are you solving, are they actively seeking the resolution…
Category: Marketing
#0702 Deafening Silence
Silence is often feedback, not always rejection. When a client doesn’t get back to you, move forward, go all in, does not mean they don’t need what you have to offer, it means you weren’t…
#0693 Not Really Optional
If you are in business, being active online as the founder, CEO or Senior Representative used to be optional. Whilst it is still a choice, you are trailing further and further behind those who are….
#0689 Your Foyer
The first thing they will do is look you up online. Your first meeting, referred to you, hell even your first date. Having a presence online is the digital foyer to you as a person,…
#0688 Influence vs Connection
You Business size is directly proportional to your sphere of influence not just your connections. Radiating just out to your first degree connections will only get you so far, and for most that is not…
#0683 The Mundane
That didn’t work for us, might be the most common phrase I have heard in my business life. Let’s be honest, you tried it once and then moved on. But did you really try. Have…
#0682 Showmanship
I am fascinated by the magicians act. The slide of hand, the mis-direction, the wonder, the awe, the showmanship. The last three are particularly interesting, elements we could all learn from for the benefit of…
#0680 Switch Focus
The fastest growing companies have a decent offering but are better at sales. Understanding this early enough to not burn through all capital without income. Most businesses suffer the same plight, too focused on the…
#0679 Limited
For most, your sphere of influence is limited by the interpersonal relationships you have accumulated over the years. Beyond those, you are invisible. To scale you must be able to influence without a handshake, a…
#0677 Vanity Metrics
Forget every metric you thought was important. Likes, opens, clicks are vanity metrics that mostly don’t mean anything or lead anywhere. Someone doesn’t need to like your post to actually like it. They don’t need…
#0656 Father Time
Capture them all. We are quick to take photos of the good times yet rarely do we think to capture the everyday. I have thousands of photos of the kids, holidays and time spent with…
#0646 The Divide
Ideas are a dime a dozen. Everyone has at least one world changing concept, but few are able to execute on it. The tools are democratised so will that bring more innovation, undoubtedly. There will…
#0645 Own Experience
Best ever, worst ever. Both on the same set of reviews. Most in the middle. We have become so reliant on reviews do we allow our own experience to form an opinion. And what taints…
#0639 The Long Game
Ask and you shall receive may work if you are asking for a biscuit to go with your tea. In business, you should at some point ask for a commitment but not until you have…
#0637 Peek-a-boo
A prospect will spend 80% of their decision effort researching options before talking to a human. That is a lot of time not talking to you directly and in the end they may never reach…
#0634 Keep Showing Up
I would never know if today is the day. So I just keep showing up. Snippets of ideas to place me somewhere in your subconscious. One day when you are ready, you might just reach…
#0633 Be Their Sherpa
I thought of you on Mount Kilimanjaro. A prospect on a climb, checked his phone every couple of days and the one constant was little ole me. To be top of mind when your tribe…
#0628 Volume Uncovers Value
You do not know if it will work, no-one does. Whenever you release content you can only do your best educated guess, the value is determined by your audience. To further understand value you must…
#0627 Those Who Matter
You have a few seconds if you are lucky. It is not that our attention spans are getting shorter, we our however getting pickier. Spoilt for choice we can afford to move onto the next…
#0626 Who Not How
Do not be afraid to give it away. There is not much you cannot search for in a millisecond, so information is no longer power. Harder to gain is the right combination of attention and…