#0569 Your Circle
As a business your ability to sell is directly proportional to your circle of influence. Good quality meetings is often where it begins and doing that consistently is challenge for many. Sounds obvious but the…
Category: Marketing
#0563 Months Wasted
It happens year after year. The holiday season creeps up on us like it is a big surprise. Either desperately attempting to finish things off or delaying them until the new year. Reappearing in January…
#0562 Be Visible, Be Available
Prospects will consciously ignore you. There is too much going on in anyone’s life to be able to pay attention to everything that is thrown at us. So by design, we are programmed to ignore…
#0561 With Not For
I prefer not to work for clients. Working for, implies an exchange of service for money. When I work with a client, the exchange is so much more fulfilling than just cash. When true collaboration…
#0550 Always Be There
Nobody cares what you do until they need you. Potential clients will blissfully ignore you until the moment they decide they need what you do, and only then you become important. That is why it…
#0547 Broken Record
They do not know what you know, so you have to tell them. At the risk of repeating myself, you have to get used to starting from the beginning. Every time you interact with someone…
#0544 Invisibility
Your business is invisible. If you struggle with consistent lead generation it is likely you are fishing from a small pond. Personal contacts, networking and referrals. Outside of these circles you are not seen or…
#0537 What Do You Do
If you struggle to articulate what you do concisely, you are spread too thin. Too many products, channels, platforms, audiences, desires. When you start, start wide, find your groove quickly, then go deep. Better to…
#0534 Commendable Effort
Having DIY’d a ton of my own video over the years and I have come leaps and bounds, or so I thought until I recently worked with a professional videographer. My efforts pale when compared….
#0530 Raw Emotion
It is not the story itself, it is the meaning and raw emotion it conjures up. When you consider about a story to share, pay attention to how it makes you feel. Happy, sad, motivated…
#527 Not About You
For the love of all things, please review your use of the word “we”. Your website, your proposals, your marketing. The more you talk about yourself, the less relatable you become. It is not about…
#0521 Follow Through
The steak did not match the sizzle. I have lost count of the times someone has mentioned to me that they were disappointed at what they got vs what they were promised (from other vendors…
#0519 Free Not Free
What if you gave it away for free? If you find yourself in a commodity market, being compared purely by the lowest cost, try bundling that with a high priced (high profit) item and include…
#0507 Yeahbuts
How many ‘yeahbuts’ do you have in yours? Whenever I get invited in to help organisations streamline their communication I generally find a combination of two extremes. In some areas they neglect to communicate at…
#0503 It’s All Gibberish
Anyone who has a deep understanding in a particular field of knowledge is in danger of overusing their expertise. How many times have you been subjected to mountains of technical data that was just far…
#0502 Always On
Marketing is not something you do only when you need more clients. It is something you do always, so you are never in need. read that again…
#0500 Five Hundred
Halfway there. Seth Godin once wrote that you have to get past the first thousand blogs to get the to the good stuff. It felt impossible at the start but here I am at 500…
#0497 Are You Invisible
How’s the irony! Marketers are not always successful in communicating the value of being highly visible in market as a business in order to attract more clients, which to us seems like a no-brainer. No…
#0496 Perspective
It has been documented to death. Whenever we have a problem or need to learn something fast, we invariably turn to Google for the answer. A quick search will uncover many thousands of ‘”how to”…
#0495 Leading with a Story
It was pitch black as we dangled upside down in a car held in only by our seatbelts, contemplating for a moment if this was the end for me or my buddies. Were they all…