#0149 I Demand Your Attention
How did it feel reading the title of this blog? It’s likely you had an instant reaction to it. Push back. Who are you to demand my attention… With the pure volume of information that…
Category: Marketing
#0141 Freedom to Choose
In a recent discussion with a business owner I asked “what would you like to be different in your future than it is today?” Whenever I ask this question invariably the response includes the word…
#0133 Mobiles are the new Smoking
If you see someone standing outside a building just staring out into space you think, “what’s this weirdo doing?”. Yet if they are holding a cigarette, it seems OK to stand there for a while….
#0127 You need to become the reward
The reason you aren’t able to talk to upper management.The reason deals take too long to close.The reason your sales pipeline is weak or inconsistent. Isn’t because your products or services aren’t any good.Isn’t because…
#0102 Write for ONE Person, Attract MANY
I can’t tell you the number of websites I’ve visited, brochures I’ve been handed and presentations I’ve ENDURED. Sadly, a vast majority of them I walk away none the wiser as to WHAT they actually…
#0098 Does Your Story have a POINT?
One of my all time FAVOURITE lines in a Movie is from “Planes, Trains & Automobiles” (1987) when Steve Martin goes off on a rant at John Candy in their Hotel room. Steve EXPLODES into…
#0096 BACK to Business Basics
I’m busy, YOU’RE busy, we’re all busy. But that doesn’t seem to stop us from being DISTRACTED by unsuspecting opportunities, ideas or shiny things. Then before you know it, you’re so busy that NOTHING seems…
#0092 DESPERATE for Sales
Soooo many Small Business Owners I speak to have the same issue. “We NEED to make MORE Sales” So naturally my question to them is “So WHAT are you currently doing about it?” Sadly the…
#0089 Spend a Day in THEIR Shoes
It’s EASY to forget that your Customers experience with you and your Business can have such a long lasting affect on Repeat Business, Word of Mouth Referrals, Perception, the amount they will pay and what…
#0088 Information NO Longer Equates to Power
Google and the like have done a TREMENDOUS job of “Organising the Worlds Information” So good in fact that @thinkquarterly recently tweeted that “A child with a smart phone has instant access to more information…
#0087 Irresistible Offers
If you’re in Small Business CHANCES are these days you probably have some sort of Website. I’m also guessing that it’s NOT that sophisticated, most likely needs UPDATING and you have no real idea if…
#0086 Become a StoryTeller
Don’t TELL me about Bits and Bytes. I’m NOT interested in Bells and Whistles. Don’t BORE me with irrelevant details. I JUST want to know what you can do for ME We tend to get…
#0085 STOP Selling Start Educating
I HATE being sold to by someone who knows nothing of my NEEDS. Cold Callers, First Meetings with Providers, even walking into Stores where people immediately TRY and sell. DON’T Assume you know what we…
#0084 Don’t EXPECT Social Media ROI
Like pretty much everything in Business, we expect a direct MEASURABLE return on our investment whether it be from our Money or TIME. It has been DRUMMED into us from the beginning. We AGONISE over…
#0079 Holy COW
For most Small Businesses it’s difficult to truly DIFFERENTIATE ourselves from the masses. Most Product and Services tend to BLEND into the crowd. Sure we give GREAT service, sure we go the extra mile but…
#0075 How to IMPROVE your Cash Flow
I’d like to SHARE a strategy to help turn your cash flow issues around. Make MORE Sales… Let me be MORE Specific, make more CONSISTENT sales – The KEY word is consistent. Sorry for being…
#0074 Cash Flow TIGHT?
Cash is the lifeblood of every business no matter WHAT size and the abundance or LACK of, is what truly makes the difference between a SUCCESS and a failed business. Cash allows you to INVEST…
#0073 SIMPLIFYING Complexity
I caught up with a GOOD friend for his Birthday lunch a while ago and he was introducing every around the table with their name and their occupation. As he went around the table I…
#0071 Move your Arms FASTER
I once heard that Sprint Coaches tell their athletes to move their arms FASTER which in turn makes theirs legs go faster to keep up allowing them to run faster. BRILLIANT. Running a Business is…
#0062 Simplifying Marketing
Marketing need not be VooDoo to the Small Business Owner. Nor should Marketing be COMPLICATED, confusing or guesswork. As a Small Business the available funds for Marketing are often LIMITED so we are then tempted…