The need for more leads is a symptom, not the root cause.
Lack of leads starts with lack of clarity. Who are you serving, what problem are you solving, are they actively seeking the resolution it provides and ultimately are they willing to pay for it.
More of the wrong leads just amplifies the ambiguity followed by indecision.
More leads will make you busier, but still struggling to close.
The signs are there, you just need to read them.
