#0371 Learnt Behaviour
Have you ever hung around someone with a strong and distinct characteristic that after just a little while you find yourself mimicking? Imagine a lifetime of picking up on all of these twitches, good or…
Tag: Results
#0369 Communication
Is good communication more important than a good product or service? I would argue they are at least on par. A great product that no-one knows about is worthless.An amazing service that people do not…
#0368 Calling Out Revenue Owners
Never have I ever met anyone responsible for revenue that says they are happy with the amount, quality and frequency of leads coming into their business. Not One. It is one of the great frustrations…
#0365 You Need Both
I find myself torn between the certainty of process and the unpredictability of innovation. Process will give you repeatable outcomes with the ability to refine and improve small components which compound for a better result….
#0361 Effort & Sacrifice
If I were to guarantee you 10 Million dollars in cash today no strings attached would you take it? Probably yes right. If I were to guarantee you 10 Mill today but in exchange you…
#0360 The Formula
Hands up if you have ever grabbed a kebab from the nearest food truck after a big night at the pub? There is a reason there is often one parked right next to these establishments….
#0358 Control the Narrative
If you ask 3 of your closest friends to describe you, the responses will be deep, varied and most likely heart warming. Ask 50 random people on the street and those responses will vary considerably,…
#0357 Charge More
I think you are too expensive. Then shame on me for not articulating the value better. Assuming you are pitching to someone who has the problem you solve and it is high enough on their…
#0356 Not Random Acts
The only real marketing metric we should be concerned about is its ability to drive sales. That requires a certain level of proficiency to follow through all the way to a closed deal. Everything else…
#0355 Machu Picchu
In a perfect world, if you were to do A, B then C you would get to D. Unlike the alphabet however, real life does not execute the same for everyone. Therefore being disappointed when…
#354 School Limits
When I was on full school pickup duties I was super productive between the hours of 10am and 2pm because I had to. Without these restrictions I can spend entire days sitting at my desk…
#353 Something New
I can describe the weather on the day I went skydiving in 1990 but don’t ask me what it was like last Tuesday week. Experiences are what forge memories. Stories we get to tell our…
#352 Before You Know It
Are we there yet? As any parent can attest, these words are inevitable on any road trip no matter how long. We do it as adults too. Maybe not out aloud, but we are too…
#348 Accessibility
I do not seek public toilets unless I am busting for a pee. It is hard to find Christmas wrapping paper at Easter but it is everywhere in December when I need it. I do…
#347 Authenticity
“Dr John a great heart surgeon but he’s in a bad mood today so I wouldn’t go ahead with your surgery if I were you.” “As an accountant Jane is the best out there, unless…
#346 Your Choice
You will not be able to learn guitar if you do not pick up a guitar.You will not be able to run a marathon if you have not run your first mile.You will not be…
#344 Be Generous
Give it all away. People ask me what they should write about or share on social. In a business context my response is to share your knowledge and experience freely, without reservation or fear. There…
#343 Start & Finish
“Process saves us from the poverty of our intentions” Elizabeth King, Sculptor. No matter what it is you are providing, there is always a start point and a delivery point often with many steps in…
#341 Matching Shoes
My daughter lost one of her school shoes on public transport. The next morning she grabbed an old shoe and kept her newer one (??) until I pointed out the shoes were slightly different and…
#340 Alignment
Acknowledge where someone is and then join them there. No matter how good your product or service is, your sales pitch or your board presentation, if they do not believe, you will not progress. Everyone…