Have you ever pulled apart a smartphone, precision engineering at its finest.
Yet they improve on it year on year.
Apple could have stopped when they hit iPhone 4 as it was far ahead of anyone at the time, but they did not sit on their laurels.
Many businesses peak and rehash the same year after year not understanding the eventual decline.
Are you reliving your perceived best year over and over or are you adapting, refreshing and refining.
