#0638 Storm Cells
Preparing for a storm is obvious, clear the gutters and drains, put objects away, have an evacuation plan, but instead of doing this just before the storm or being caught by surprise, best to always…
Author: Storyteller Jewels
#0637 Peek-a-boo
A prospect will spend 80% of their decision effort researching options before talking to a human. That is a lot of time not talking to you directly and in the end they may never reach…
#0636 Keep Calm
Taste is subjective, food, entertainment, partners, art, the list goes on. For the most part, your opinion is also. Your proclivity is neither right nor wrong but to assume superiority over another is. Being open…
#0635 The Unsaid
Sit back for a moment. The power of observation is an underrated skill. The tiniest of micro expressions can be a tell. Easy to miss if you are just waiting your turn to speak. There…
#0634 Keep Showing Up
I would never know if today is the day. So I just keep showing up. Snippets of ideas to place me somewhere in your subconscious. One day when you are ready, you might just reach…
#0633 Be Their Sherpa
I thought of you on Mount Kilimanjaro. A prospect on a climb, checked his phone every couple of days and the one constant was little ole me. To be top of mind when your tribe…
#0632 The Naive Approach
The sum total of a project can seem overwhelming. Thinking through every element, permutation, effort, cost and risk may well stop you from progressing. There is something to be said for the naive who are…
#0631 Do Not Wait
You do not need to know if it will work, but you do need to try to see if it will. Have an idea, take some action, adapt based on your action, take some more…
#0630 And Not Or
Time, cost and quality. Spoiler alert, AI might not be the answer. When evaluating any new system or process there will be a primary benefit and secondary benefits or compromises. Ideally you want improvement on…
#0629 Love or Tolerate
Minimum Lovable Product (MLP) Coined by Brian de Haaf, co-founder and CEO of Aha! software, in 2013. A reframe on minimum viable product, MLP is a product users love from the start rather than tolerate its…
#0628 Volume Uncovers Value
You do not know if it will work, no-one does. Whenever you release content you can only do your best educated guess, the value is determined by your audience. To further understand value you must…
#0627 Those Who Matter
You have a few seconds if you are lucky. It is not that our attention spans are getting shorter, we our however getting pickier. Spoilt for choice we can afford to move onto the next…
#0626 Who Not How
Do not be afraid to give it away. There is not much you cannot search for in a millisecond, so information is no longer power. Harder to gain is the right combination of attention and…
#0625 Micro Outsourcing
There is always one. The thing that stops you from doing your thing. You have tried to break through but there is that blocker preventing you from executing. You know the one, your nemesis. Acknowledge…
#0624 Do Some Today
It should not be an afterthought. If you are struggling to get more leads it usually means your audience of influence is too small or you are not communicating to them enough, often both. Regular…
#0623 Swings and Roundabouts
Some parts of the country are underwater whilst others are experiencing severe drought. Globally we are seeing extremes in climate and also in business. There are those that are killing it and many are struggling….
#0622 The Overwhelm
Do the things that matter. If you are feeling overwhelmed, eliminate the noise and focus in on the few. Ask yourself, if I were to achieve just this today, would I be happy. If the…
#0621 Awkward Conversation
I build growth systems to help take business to the next level when they have stalled, sounds a lot more interesting than I work in marketing. Awkward social conversations often begin with the question “so…
#0620 Innovate
It probably will not work, but try anyway. The task sucks, so find a better way. Do not assume it has to be done that way. Put in the reps, fine tune what you do,…
#0619 Seek Diversity
There is tension in diversity. You may not look, sound, think or eat the same. Yet diversity is where innovation flourishes. The delicate fusion of ideas that on paper should not work yet often do….