A prospect will spend 80% of their decision effort researching options before talking to a human.
That is a lot of time not talking to you directly and in the end they may never reach out.
So you and what you do must sell itself via the information publicly available.
Are you appearing in your category and if so, what would I find?
Chances are you are being overlooked time and time again and not even getting a look in.
If you are not visible, you are invisible.
