It should not be an afterthought.
If you are struggling to get more leads it usually means your audience of influence is too small or you are not communicating to them enough, often both.
Regular communication is no longer an option if you are trying to grow your business or even just to survive.
Get a good nights rest, brush your teeth, create content, check your emails in that order.
Put it in your diary, stop procrastinating and just do it.
