Do not be afraid to give it away.
There is not much you cannot search for in a millisecond, so information is no longer power.
Harder to gain is the right combination of attention and trust. Spend a disproportionate amount of time focusing on these two elements. The longer someone engages with your content, the more likely they will trust in what you do. Share what you know.
The how is easy, the challenge is the who.
Let that be you.
