#0413 Stranger to Raving Fan
I wager you have a clearly defined process for delivering your product or service. A step by step, probably well oiled mechanism to deliver on your promise. Yet many organisations (still) leave Sales and particularly…
Category: Automation
#0409 The Basics First
The answer is right in front of you. After rebooting everything and resorting to using an old pair of headphones I was embarrassed for myself when I realised the volume was turned down. We overcomplicate…
#0405 Double It
I find it useful to ask this question several times a year; What if you had to double it? (side note: it used to be 10x but I found that too far a stretch for…
#0382 Process Bloat
I have been teaching our middle daughter how to drive a manual car. The first lesson was mostly spent in the driveway on the verge of tears (mine) but after just a few we are…
#0368 Calling Out Revenue Owners
Never have I ever met anyone responsible for revenue that says they are happy with the amount, quality and frequency of leads coming into their business. Not One. It is one of the great frustrations…
#0365 You Need Both
I find myself torn between the certainty of process and the unpredictability of innovation. Process will give you repeatable outcomes with the ability to refine and improve small components which compound for a better result….
#0362 Infinite Time
Why can Richard Branson, Elon Musk, Jeff Bezos and many others head several billion dollar companies whilst many of us struggle to get one thing ticked off our to-do list a day? It would be…
#0356 Not Random Acts
The only real marketing metric we should be concerned about is its ability to drive sales. That requires a certain level of proficiency to follow through all the way to a closed deal. Everything else…
#0343 Start & Finish
“Process saves us from the poverty of our intentions” Elizabeth King, Sculptor. No matter what it is you are providing, there is always a start point and a delivery point often with many steps in…
#0339 Leverage
On foot we are not the fastest on the planet, but in a rocket ship we are. I am not that strong, different story if I am operating a forklift. If I have a complex…
#0336 Right Tools
All I needed was a hole. Making a small vertical garden on the weekend I was attempting to drill 12 small holes into some mild steel. It should have taken me maybe ten minutes yet…
#0316 The Collective Good
For as long as I can remember pencil sharpeners have not changed. Neither have rulers, hammers, shovels or the 2B pencil. Yet what we have been able to create with these humble tools in the…
#0277 Fork in the Road
It is easier to sit on the couch than to keep fit.It is easier to order takeout than to prepare a nutritious meal.It is easier to stream music than to learn how to play the…
#0273 Room for More
Cooking for the extended family on a BBQ is very different to sizzling a couple of sausages on a pan. Every BBQ cooks a little differently. When you first get a BBQ you tend to…
#0269 Outrunning the Bear
Are you working harder on your business than ever only to realise you are making the same profit (or maybe less) you were when half the size? This is not an uncommon phenomena mostly due…
#0254 Order
I found myself tidying up the Tupperware drawer this morning. Every now and again I spend 10 minutes sorting through and categorising the sizes and matching lids. Why? Partly because I am a bit anal,…
#0251 Pay Attention
I am ignoring you for a reason so please don’t take it personally. My brain, like yours is hardwired to conserve energy. Energy we need to make it through the entire day. So the second…
#0247 Shifting the Deadline
“If it wasn’t for the last minute nothing would get done” A saying I have used many times in the past. There is nothing like a deadline forcing you to focus and sprint to the…
#0242 Stand on the Other Side
Our extended family recently gathered at a local park by the water. A park we chose because there was a fish & chip takeaway right across the road. It was a sunny day and the…
#0231 The Elephant in the Room
Forget “The Great Resignation” I think we are heading toward something worse. “Mass Insolvency” The obvious ones are the many who have been hit hard by the pandemic, many of which sadly will not be…