Communication is impossible to get right.
You have individuals with similar but different needs sitting in different roles with different personality profiles to contend with.
Not to mention the timing and delivery of said communication and of course competing priorities.
So how the hell do you tackle such a beast?
For starters you need a plan. Gone are the days of random acts of marketing. Filling the calendar with feel good tactics that generate vanity metric that might make you feel good but does nothing for the business.
One size fits all does not work for clothing and certainly does not work in business.
It is a mammoth task from the onset but as the saying goes; “How do you eat an elephant? One bite at a time and chew like crazy.”
