I wager you have a clearly defined process for delivering your product or service.
A step by step, probably well oiled mechanism to deliver on your promise.
Yet many organisations (still) leave Sales and particularly Marketing up to chance.
The very thing that feeds your organisation left to fill in the gaps between working in the business.
Often a hotchpotch of random activity giving you a sense of busy but not actually productive.
Would it not make sense to connect ALL the dots between prospect to paying client. In a way that ensures with diligence, consistency and tweaking allowing you to:
Attract the clients you deserve,
At the volume you need,
To build the business you love.