#0591 Perfectionism
Does it need to be perfect or is it more important to get it out there. We stress about the small stuff most will not notice. And if they do, in most cases they will…
Category: Products & Services
#0519 Free Not Free
What if you gave it away for free? If you find yourself in a commodity market, being compared purely by the lowest cost, try bundling that with a high priced (high profit) item and include…
#0367 Sideways Thinking
At the dinner table we were discussing my middle daughters major where they get to design a solution to help the environment. The conversation veered quickly toward utilising the waste of one product to reuse,…
#0303 An Idea is Just That Until
Starting a new business is super exciting and super scary at the same time. Not knowing what lies ahead can be overwhelming and you often feel like you are reacting to the next thing on…
#0242 Stand on the Other Side
Our extended family recently gathered at a local park by the water. A park we chose because there was a fish & chip takeaway right across the road. It was a sunny day and the…
#0130 Trust and Attention
Marketing is not about you. It’s not about how great your product or service is nor is it about trickery or deception. Sending out more generic newsletters is not a great tactic in a world…
#0124 It’s not me, it’s you
Customers don’t come to your website to hear about how good you think you are. What they really want to know is “what can you do for them”. If you agree that this is true,…
#0121 Maybe Tomorrow
I just need to tweak it a bit.What if it doesn’t sell?It’s not perfect.What if it doesn’t resonate?I’m nervous.What if… “insert another excuse here” It will never be good enough, ship it anyway.
#0119 Fennel is not for everyone
I love fennel. I love it as a snack, I love it in salads, I love its flavour, I love its texture. But not everyone loves fennel the way I do no matter how convincing…