Time appears to slow down the closer you get to a goal.
Getting to eighty percent seems to happen overnight but the last twenty takes forever and is the period when we are at risk of giving in.
We are told to ship it before it’s perfect but the difference between 80-95% is going from good to great.
Yes ship it and test, but don’t neglect the tweaks to close the gap.
Just shipping decent products will get you a whole bunch of mediocre offers that no-one really wants.
