#0580 Adding Soul
My 18 year old daughter hosted a pool party this summer for a bunch of her girlfriends. For the most part, it was the sound of music blasting in the background and a dozen voices…
Tag: marketing
#0569 Your Circle
As a business your ability to sell is directly proportional to your circle of influence. Good quality meetings is often where it begins and doing that consistently is challenge for many. Sounds obvious but the…
#0550 Always Be There
Nobody cares what you do until they need you. Potential clients will blissfully ignore you until the moment they decide they need what you do, and only then you become important. That is why it…
#0530 Raw Emotion
It is not the story itself, it is the meaning and raw emotion it conjures up. When you consider about a story to share, pay attention to how it makes you feel. Happy, sad, motivated…
#527 Not About You
For the love of all things, please review your use of the word “we”. Your website, your proposals, your marketing. The more you talk about yourself, the less relatable you become. It is not about…
#0521 Follow Through
The steak did not match the sizzle. I have lost count of the times someone has mentioned to me that they were disappointed at what they got vs what they were promised (from other vendors…