#0618 Self Pride
You will know, and that should be enough. The extra hours you put in, the attention to detail only you notice, the alignment of the thing till it is just right, the rearrangement over and…
Category: Customers
#0617 It Is Not About You
Communication requires empathy. An intense and genuine understanding of where your audience is, what they may have been through and what their future might look like. The deeper the empathy, the stronger the impact you…
#0610 Too Many Options
There are far too many options available, so why you. What have you communicated. What about your actions, what do they convey. Do they trust you or are you at arms length. Do they have…
#0606 Keeping Pace
Cut them some slack as it is probably you sprinting ahead. Just because you are super excited about what your business can do for them, does not mean your prospects will be. You are further…
#0599 The Key Three
To grow the business you love you must attract the clients you deserve, at the volume you need. The words love, deserve and volume here are key. What kind of business are you actually building…
#0597 The Ground Work
Like it or not, to run a successful business you must be able to sell (consistently) – so sell more. To sell consistently you must have a large sphere of influence to find the ready…
#0594 Why Not
Why do you do what you do? Can you answer this seemingly innocuous question. How does it make you feel. Does it drive you to do better. What impact are you making. What does it…
#0593 Your Best Year
Have you ever pulled apart a smartphone, precision engineering at its finest. Yet they improve on it year on year. Apple could have stopped when they hit iPhone 4 as it was far ahead of…
#0592 Two Sides
Should you be consuming or creating right now. Waiting for calls or making them. Reading a book or writing one. Spending money or making money. Procrastinating or doing. Complaining about something you lack or being…
#0590 Do Not Stop
If you have ever been for a run, particularly when starting out there will be times you jog and times you walk. Ideally though, you do not stop. As you get fitter the jogs become…
#0588 Hand Crafted
Is ‘minimum viable product’ mentality hurting us? I get the need to get something to market quickly in order to test if it is going to fly, but what are we not getting in exchange….
#0579 The Journey
Have you noticed the theory of relativity in action. It takes forever to catchup to the car in front on the freeway yet when you pass, it disappear quickly behind you. Same theory works in…
#0577 Tiny Details Add Up
It’s the little things you should pay attention to. These are the things that make you stand out from the other 98%. The biscotti with your coffee, the thank you note, the attention do detail…
#0574 Do as you Say
Communicate what you can do, then do as you say. Telling me what I want to hear and then not delivering on that promise will lead to mistrust. Actions ultimately speak louder than words.
#0566 Working With
If you have a (genuine) budget below what your provider quotes you on, you must be willing to compromise. Expecting the same or more is irrational and never ends well. Work with the parties on…
#0563 Months Wasted
It happens year after year. The holiday season creeps up on us like it is a big surprise. Either desperately attempting to finish things off or delaying them until the new year. Reappearing in January…
#0562 Be Visible, Be Available
Prospects will consciously ignore you. There is too much going on in anyone’s life to be able to pay attention to everything that is thrown at us. So by design, we are programmed to ignore…
#0561 With Not For
I prefer not to work for clients. Working for, implies an exchange of service for money. When I work with a client, the exchange is so much more fulfilling than just cash. When true collaboration…
#0550 Always Be There
Nobody cares what you do until they need you. Potential clients will blissfully ignore you until the moment they decide they need what you do, and only then you become important. That is why it…
#0548 Start With You
Who are you doing this for? Classic response is, for my family, for my customers yada yada. That is honourable and everything but it does not translate unless you do it for yourself first. Good…