#0547 Broken Record
They do not know what you know, so you have to tell them. At the risk of repeating myself, you have to get used to starting from the beginning. Every time you interact with someone…
Category: Customers
#0545 Painfully Slow
Bogged down in red tape? As an enterprise gets bigger it is natural to place additional checks and balances to ensure continuity. Many do so at the expense of what got them there, speed and…
#0544 Invisibility
Your business is invisible. If you struggle with consistent lead generation it is likely you are fishing from a small pond. Personal contacts, networking and referrals. Outside of these circles you are not seen or…
#0541 Half Arsed
Starting is hard but finishing seems to be harder. Unfinished projects litter the business landscape frustrating those in the middle and disappointing those who have invested time and money. Should you be really starting the…
#0538 Feeding Frenzy
Technically, you can feed an infinite number of people with a single pizza. The more slices you cut however diminishes the amount each person gets to a point it may as well be zero. How…
#0537 What Do You Do
If you struggle to articulate what you do concisely, you are spread too thin. Too many products, channels, platforms, audiences, desires. When you start, start wide, find your groove quickly, then go deep. Better to…
#0535 Take Pride
There is a place for minimum viable product. Do the least amount reasonable to get to market quickly and see what works and is wanted. Taking that into every aspect of delivery however is littered…
#527 Not About You
For the love of all things, please review your use of the word “we”. Your website, your proposals, your marketing. The more you talk about yourself, the less relatable you become. It is not about…
#0521 Follow Through
The steak did not match the sizzle. I have lost count of the times someone has mentioned to me that they were disappointed at what they got vs what they were promised (from other vendors…
#0519 Free Not Free
What if you gave it away for free? If you find yourself in a commodity market, being compared purely by the lowest cost, try bundling that with a high priced (high profit) item and include…
#0511 DIY
At what point should you stop? I have been a DIYer for my entire life. Whether that be at home or in my business. For the most part, I love it. Giving something a try…
#0507 Yeahbuts
How many ‘yeahbuts’ do you have in yours? Whenever I get invited in to help organisations streamline their communication I generally find a combination of two extremes. In some areas they neglect to communicate at…
#0504 Last Minute Urgent
Your to-do list looks different to mine. My order of priority is unlikely to be yours. Clients will have their own. Just because it is urgent for you, does not make it so for others….
#0502 Always On
Marketing is not something you do only when you need more clients. It is something you do always, so you are never in need. read that again…
#0497 Are You Invisible
How’s the irony! Marketers are not always successful in communicating the value of being highly visible in market as a business in order to attract more clients, which to us seems like a no-brainer. No…
#0489 Connecting
In my work helping organisations embrace storytelling as a means to convey a message I developed a communication framework called Show up, Share, Connect. A simple three step anyone can follow with discipline and practice….
#0487 Feedback
Most struggle with it. Receiving feedback is challenging. How do you not take it personally? Detachment. As a business, detaching yourself from the emotion of the words and focusing on the outcome in service of…
#0482 Do As You Say
All he had to do was get it back to me and the sale was his. I recently engaged with a service provider who pitched me on a monthly service for my business. The pitch…
#0480 Running the Gauntlet
Your idea is worthless. It is not a million dollar idea, in fact you will not make a decent living from it. At least not until you learn how to execute, and execution is not…
#0478 Respecting Time
If you are doing this to others you are are doing it to yourself too. One of my pet hates is people not respecting time. Not bothered by a few minutes or the occasional bump,…