Prospects will consciously ignore you.
There is too much going on in anyone’s life to be able to pay attention to everything that is thrown at us.
So by design, we are programmed to ignore most of what we are exposed to. Most.
We will pay attention to something we want or need in that moment, but timing is everything and difficult to predict.
So just like a friend, your role is to be there when they need you.
Stop trying to sell to the random masses, instead be available and accessible always.
