#0633 Be Their Sherpa
I thought of you on Mount Kilimanjaro. A prospect on a climb, checked his phone every couple of days and the one constant was little ole me. To be top of mind when your tribe…
Category: Lead Generation
#0628 Volume Uncovers Value
You do not know if it will work, no-one does. Whenever you release content you can only do your best educated guess, the value is determined by your audience. To further understand value you must…
#0627 Those Who Matter
You have a few seconds if you are lucky. It is not that our attention spans are getting shorter, we our however getting pickier. Spoilt for choice we can afford to move onto the next…
#0626 Who Not How
Do not be afraid to give it away. There is not much you cannot search for in a millisecond, so information is no longer power. Harder to gain is the right combination of attention and…
#0624 Do Some Today
It should not be an afterthought. If you are struggling to get more leads it usually means your audience of influence is too small or you are not communicating to them enough, often both. Regular…
#0616 Learn Fast
By the time you think it is perfect, the moment may have slipped by. Better to get it out there and learn from the experience. Move fast, break a few eggs, reflect and analyse then…
#0615 Avoid Draining Your Soul
Neutral to positive is the key to longevity in this entrepreneurial game. Guaranteed there will be tough times so to ensure you do not throw in the towel you must find balance. Pay close attention…
#0610 Too Many Options
There are far too many options available, so why you. What have you communicated. What about your actions, what do they convey. Do they trust you or are you at arms length. Do they have…
#0599 The Key Three
To grow the business you love you must attract the clients you deserve, at the volume you need. The words love, deserve and volume here are key. What kind of business are you actually building…
#0597 The Ground Work
Like it or not, to run a successful business you must be able to sell (consistently) – so sell more. To sell consistently you must have a large sphere of influence to find the ready…
#0592 Two Sides
Should you be consuming or creating right now. Waiting for calls or making them. Reading a book or writing one. Spending money or making money. Procrastinating or doing. Complaining about something you lack or being…
#0590 Do Not Stop
If you have ever been for a run, particularly when starting out there will be times you jog and times you walk. Ideally though, you do not stop. As you get fitter the jogs become…
#0580 Adding Soul
My 18 year old daughter hosted a pool party this summer for a bunch of her girlfriends. For the most part, it was the sound of music blasting in the background and a dozen voices…
#0569 Your Circle
As a business your ability to sell is directly proportional to your circle of influence. Good quality meetings is often where it begins and doing that consistently is challenge for many. Sounds obvious but the…
#0563 Months Wasted
It happens year after year. The holiday season creeps up on us like it is a big surprise. Either desperately attempting to finish things off or delaying them until the new year. Reappearing in January…
#0562 Be Visible, Be Available
Prospects will consciously ignore you. There is too much going on in anyone’s life to be able to pay attention to everything that is thrown at us. So by design, we are programmed to ignore…
#0550 Always Be There
Nobody cares what you do until they need you. Potential clients will blissfully ignore you until the moment they decide they need what you do, and only then you become important. That is why it…
#0547 Broken Record
They do not know what you know, so you have to tell them. At the risk of repeating myself, you have to get used to starting from the beginning. Every time you interact with someone…
#0544 Invisibility
Your business is invisible. If you struggle with consistent lead generation it is likely you are fishing from a small pond. Personal contacts, networking and referrals. Outside of these circles you are not seen or…
#0537 What Do You Do
If you struggle to articulate what you do concisely, you are spread too thin. Too many products, channels, platforms, audiences, desires. When you start, start wide, find your groove quickly, then go deep. Better to…