There’s a flywheel of growth that can be positive and negative. Here’s how the negative goes: When you are a startup, you go above and beyond for your clients therefore providing an excellent customer experience….
If you see someone standing outside a building just staring out into space you think, “what’s this weirdo doing?”. Yet if they are holding a cigarette, it seems OK to stand there for a while….
Marketing is not about you. It’s not about how great your product or service is nor is it about trickery or deception. Sending out more generic newsletters is not a great tactic in a world…
When you’ve de-robed and lying with your face squished in the hole of the massage table is often the first and last time you get to express what areas you’d like the masseuse to focus…
If you’ve ever spent time in hospital as an inpatient you will understand what I mean. Nurses are empathetic, patient and great listeners. They are also quick to respond, do as they say and will…
Customers don’t come to your website to hear about how good you think you are. What they really want to know is “what can you do for them”. If you agree that this is true,…