#0151 Meditating to Write
Our world is an increasingly noisy place. We are interrupted, distracted, pulled, pushed, flexed and contorted in every direction each and every day. It’s hard enough to make time for the things that are actually…
Tag: #customers
#0149 I Demand Your Attention
How did it feel reading the title of this blog? It’s likely you had an instant reaction to it. Push back. Who are you to demand my attention… With the pure volume of information that…
#0133 Mobiles are the new Smoking
If you see someone standing outside a building just staring out into space you think, “what’s this weirdo doing?”. Yet if they are holding a cigarette, it seems OK to stand there for a while….
#0130 Trust and Attention
Marketing is not about you. It’s not about how great your product or service is nor is it about trickery or deception. Sending out more generic newsletters is not a great tactic in a world…
#0127 You need to become the reward
The reason you aren’t able to talk to upper management.The reason deals take too long to close.The reason your sales pipeline is weak or inconsistent. Isn’t because your products or services aren’t any good.Isn’t because…
#0119 Fennel is not for everyone
I love fennel. I love it as a snack, I love it in salads, I love its flavour, I love its texture. But not everyone loves fennel the way I do no matter how convincing…