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#025. You need to become the reward

The reason you aren’t able to talk to upper management.
The reason deals take too long to close.
The reason your sales pipeline is weak or inconsistent.

Isn’t because your products or services aren’t any good.
Isn’t because your sales team can’t sell.

It’s because your prospects aren’t educated enough on what you do, what is possible and what problems you can solve for them.

Your marketing is letting you down.

Right now the prospect is your reward and that comes in the form of attention. You can’t get their attention because their time and money is more valuable than what you are offering.

Fix your marketing, become worth more than their time and money and all your sales issues go away when you become the reward worth lining up overnight for.

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