When many talk or think about innovation particularly when brainstorming new product ideas, many think that they have to create the next Facebook or Google. Not so.
Innovation can come in many forms. Big Bang new fan-dangled ideas that change the world is one thing but also very difficult to do and also rare.
Innovation at the grass roots are often very small and to try and fix or bypass something that is inefficient or broken.
The cumulative affect however on continuous “micro” innovation on a business can be profound. Small frequent changes can lead to being a totally different business in a relatively short period and hopefully for the better.
So don’t try and sit there and come up with the next Instagram, instead think about the small change you can instigate today and over time you’ll reap the rewards.