Sprint, marathon or both.
Cash flow does not care if you are tired. So if you just sprint you will need lots of rests, which will inevitably be followed by cash flow dips.
The steady pace of a marathon evens out the dips but takes time to build the stamina to keep going.
Pragmatically you should be consistently chipping away in the background no matter what, keeping the pace when others get bored and switch.
The occasional sprint will take your business fitness to the next level. The background work is your rest time.
Nobody says running a business is easy hey.
