If you are in business, being active online as the founder, CEO or Senior Representative used to be optional.
Whilst it is still a choice, you are trailing further and further behind those who are.
In this day and age the expectation is that I can do my research on you before any major interaction.
No profile poses questions of validity, of trust, what are they hiding.
Whether you are a fan or not, the answer is yes, lean in.
