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#0497 Are You Invisible

How’s the irony!

Marketers are not always successful in communicating the value of being highly visible in market as a business in order to attract more clients, which to us seems like a no-brainer.

No matter how you pitch it, many decision makers still seem to struggle with the concept. Greater visibility leads to more conversations, leading to more business.

Your personal network and referrals will get you so far but at some point you will hit a ceiling and struggle to grow the business you love.

Being visible in your market is the first step and that takes time, patience, perseverance, consistency and yes, you will need to spend money to see the long term rewards.

No business strives to be the “worlds best kept secret”.

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