When we were CHILDREN it was easy to look at a cardboard box and see anything but. It was an AEROPLANE, it was a racing car, it was a castle.
As we get older all we see are cardboard boxes.
To get your product or service to STAND OUT from the crowd, sometimes it takes a child-like IMAGINATION to burst it to life. I recently saw a very EXCITING Sock Company. I couldn’t think of a more MUNDANE product than socks but these guys stand out and BAM hit you in the face with a simple but very effective idea.
Basically they have a range of very colourful, FUNKY socks (not the ones pictured) of which none match and you get three to a pair. Simple, effective and I dare say PROFITABLE.
So what can you do to make your Socks stand out from the crowd?
- Think outside the ‘BOX‘ and look at your product or service from every angle.
- ASK your customers for ideas.
- Workshop with a number of people to get the ideas FLOWING.
- Don’t be scared to be a little WEIRD or out there (they are often the best ideas).
- Be ADVENTUROUS.
- Be BOLD.
- Bring out your PASSION.