#0519 Free Not Free
What if you gave it away for free? If you find yourself in a commodity market, being compared purely by the lowest cost, try bundling that with a high priced (high profit) item and include…
Tag: #marketing
#0507 Yeahbuts
How many ‘yeahbuts’ do you have in yours? Whenever I get invited in to help organisations streamline their communication I generally find a combination of two extremes. In some areas they neglect to communicate at…
#0503 It’s All Gibberish
Anyone who has a deep understanding in a particular field of knowledge is in danger of overusing their expertise. How many times have you been subjected to mountains of technical data that was just far…
#0502 Always On
Marketing is not something you do only when you need more clients. It is something you do always, so you are never in need. read that again…
#0497 Are You Invisible
How’s the irony! Marketers are not always successful in communicating the value of being highly visible in market as a business in order to attract more clients, which to us seems like a no-brainer. No…
#0496 Perspective
It has been documented to death. Whenever we have a problem or need to learn something fast, we invariably turn to Google for the answer. A quick search will uncover many thousands of ‘”how to”…
#0495 Leading with a Story
It was pitch black as we dangled upside down in a car held in only by our seatbelts, contemplating for a moment if this was the end for me or my buddies. Were they all…
#0494 Networking
Have I been approaching it all wrong? As an introvert I have always struggled with networking events. Breaking into conversations and introducing myself has always been uncomfortable for me, so I generally avoid them. At…
#0489 Connecting
In my work helping organisations embrace storytelling as a means to convey a message I developed a communication framework called Show up, Share, Connect. A simple three step anyone can follow with discipline and practice….
#0466 Curb or Canyon
When was the last time you crossed a road? Today, yesterday, possibly many times this week. How much consideration or pre-thought went into it? If you are able-bodied, you likely briefly stood on the curb,…
#0465 First Dates
When you go out on a first date there will rarely be a moments silence. The chatter is constant and often kept relatively light as you check each other out. As a relationship develops, there…
#0464 Pay Attention
One cannot simply ask the audience to pay attention, one must earn it. I don’t know why I wrote that sentence using posh language but maybe subconsciously I did so to make you take notice,…
#0459 Core Principles Matter
There is a guy called Dan Kennedy who is often referred to as the grandfather of Marketing. The guru to the gurus. If you trace the success of almost anyone on the internet there would…
#0454 Surprise and Delight
If you would like to blend into the background keep doing what you are expected to do at a steady pace. Being efficient, being productive, getting shit done is the expectation, anything less is disappointing….
#0453 Take a Moment
Three sheets is all he needed. A long time ago worked with a Project Manager Joe, who blew me away with his foresight. When everyone else turned up to project meetings with thick folders jammed…
#0451 Always Acquiring
Whenever I venture to the local hardware store for something costing maybe ten dollars, to my wife’s disapproval I end up spending two hundred plus on a few more things I may or may not…
#0442 Chew Like Crazy
Communication is impossible to get right. You have individuals with similar but different needs sitting in different roles with different personality profiles to contend with. Not to mention the timing and delivery of said communication…
#0414 Communication Perspective
One of my key pillars is Perspective in Communication. For those of you who have not heard me speak I use the metaphor of the Rundle Mall Balls in Adelaide. Two people can be staring…
#0413 Stranger to Raving Fan
I wager you have a clearly defined process for delivering your product or service. A step by step, probably well oiled mechanism to deliver on your promise. Yet many organisations (still) leave Sales and particularly…
#0409 The Basics First
The answer is right in front of you. After rebooting everything and resorting to using an old pair of headphones I was embarrassed for myself when I realised the volume was turned down. We overcomplicate…