#0309 Order
In the Principles of IMPART I talk about the importance of delivering information in a certain order for maximum impact. Amplifying the pain before you talk about the transformation increases the desire for the end…
Category: Writing
#0299 Filters
If you are trying to please everyone you will fail. There will be many that will not understand, get what you are trying to do, appreciate what you put out there. Sometimes you will be…
#0298 Sticks and Stones
I am going out on a limb here to say the most powerful tool humans have ever created is language. Words can express, motivate, teach, heal.Words can make you laugh, cry, make you angry, make…
#0253 Clarity or Indecision
When you are unclear as to the right path to take, chances are you will not make a decision at all. True also of the decision makers in business, they need clarity in order to…
#0251 Pay Attention
I am ignoring you for a reason so please don’t take it personally. My brain, like yours is hardwired to conserve energy. Energy we need to make it through the entire day. So the second…
#0248 What to Write
Sitting with a dear friend recently (experienced in his field) when he expressed his desire to be more active in business writing for social, blogs, LinkedIn etc but he was stuck because he didn’t believe…
#0243 Best Kept Secret
You have worked hard and are good at your job but other than those closest to you, no-one knows. I have met some super clever people doing amazing work over the years. Some solo, some…
#0240 The Immense Value of a Sherpa
Your offering is awesome but not every prospect buys, why? In its most simplest form you have not shown that the transformation they will experience is greater than the risks involved. It is not always…
#0232 Marketing Simplified
Marketing for many can seem complicated, confusing, overwhelming, costly and therefore often neglected; but it doesn’t have to be. When all said and done for most businesses there are really on three key things you…
#0229 Changing the Conversation
Imagine you and I just meeting for the first time and you ask me straight up to help you move house, my answer would be a flat no. A genuine friend asking the same thing…
#0228 The Business of Fertilising
There are those who tend to their lawns multiple times a week and their lawns are amazing. There are those who are always tidying up their homes and they are clean and welcoming. There are…
#0225 Diluted Intention
If you add too much tonic you will dilute your Gin.If you add too much milk you will dilute your coffee.If you add too many points you will dilute your message. Getting your intent across…
#0224 The Power of Familiarity
Have you ever seen a celebrity in real life and you feel like you know them even though you have never met? Showing up on a regular basis and providing value as best you can…
#0222 Universally Specific
Have you ever noticed that (given enough time) you can always find the perfect birthday card to express how you are feeling about the recipient? Capturing the very essence of your friend like they wrote…
#0214 Eunoia
I stumbled across a word recently “eunioa“ According to Wikipedia: In rhetoric, eunoia (Ancient Greek: εὔνοιᾰ, romanized: eúnoia, lit. ‘well mind; beautiful thinking’)[1] is the goodwill a speaker cultivates between themselves and their audience, a condition of receptivity.[2] It is also a rarely used medical term referring to…
#0204 Draw Them In
You know when you have captured a great shot in a photo because you are pulled into the moment when you look at it. Better still when others can feel and experience it too. Capturing…
#0200 Joy is in the Journey
This is blog #200 and here is some of what I have learnt. Writing regularly is like exercise. Bloody hard at first but with persistence and effort you will see improvement. Stop start though and…
#0199 If You Want More
Like it if you like it… People are scrolling faster than ever and you know you are guilty of this too. Reading something that is interesting and then moving on is not doing you any…
#0198 Pleasing No-One
Generic, vague, broad, nondescript. None of these words are how you would like me to describe your communication style if I was to do an audit of you. I know, I know… you service suits…
#0197 Have a Point
“And by the way, you know, when you’re telling these little stories? Here’s a good idea – have a POINT. It makes it SO much more interesting for the listener!” This is one of my…