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#251 Pay Attention

I am ignoring you for a reason so please don’t take it personally.

My brain, like yours is hardwired to conserve energy. Energy we need to make it through the entire day. So the second you make me work too hard to understand something, the less likely I am to pay attention.

Attention is the new currency and it is a finite resource so treat it with respect.

It is one thing to stop me scrolling through an endless feed, it is another to guide me on a journey.

In business, your entire existence relies on the fact that some people will be drawn into your world and spend money.

So my tip, make it easy to follow, easy to understand, and easy to engage.

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