You know when you have captured a great shot in a photo because you are pulled into the moment when you look at it. Better still when others can feel and experience it too.
Capturing an essence in a drawing or painting is the same, you can feel the emotion coming through.
Great stories also allow you to be part of the scene with the storyteller, up close.
As a business you too can draw people into your journey by capturing your moments in stories. Drawing them into the reasons you do what you do, why you do it and how that makes you feel.
Spend time developing your emotional narrative which in-turn will attract those who get who you are, what you do and why you do it.
Those are the people of your tribe and the ones who you really want as your customers.
