Marketing for many can seem complicated, confusing, overwhelming, costly and therefore often neglected; but it doesn’t have to be.
When all said and done for most businesses there are really on three key things you need to focus on.
How do I get the attention of and attract people toward my brand.
What do I say to them.
What steps do I have in place to get them into my sales funnel.
Or in other words; traffic, content, process.
A little deeper;
Driving the right people at a sufficient volume.
Provide value to build trust and reassurance.
At the pace and frequency required for them to put their hand up to proceed.
Miss any one of these and all you are doing is wasting time and money with little return and just adding to the noise in the market.