I caught up with a GOOD friend for his Birthday lunch a while ago and he was introducing every around the table with their name and their occupation. As he went around the table I was becoming CURIOUS and somewhat anxious as to how he would describe what I did.
As an Entrepreneur of MANY years and one that had continued to change and adapt I didn’t just want to be known as ‘Jewels the Business owner’, but I often had found it difficult to DESCRIBE what I was about.
He didn’t let me down.
This is Jewels, he shows people how to SIMPLIFY Complexity…
That one line changed me. It gave me CLARITY. It gave me PURPOSE. It allowed me to be SPECIFIC with a few powerful words. You see for so many years, my focus has been on helping not only my clients but myself take the complexities out of process and reduce it down to its simplest, most achievable results driven outcomes.
I just hadn’t VERBALISED it in such a poetic way before.
Now the purpose of this post was not to talk about myself but rather:
- prompt you to think about what the MOST powerful thing it is you do?
- how do you HELP your clients relieve pain or add pleasure?
- how does your product or service IMPROVE someones life?
Spend some time and come up with your own one liner and please SHARE it with everyone in the comments below.