Doing everything except the one thing that counts the most.
Tweaking the product, fixing your website, posting on social media, doom scrolling on social media, designing a brochure. There is so much to do to get ready, the pull is real.
Sure all of these are important, but not nearly as important as selling.
The best version of all of the above means nothing if no-one is buying.
If no-one is buying you do not have a business.
You gotta get out there and paddle hard to avoid getting washed out to sea.
