#024. Authentic or Professional
To get anywhere on social media they say, you must be authentic. Be your real self. Show us the highs and lows of your life so we know you are human just like us. Yet…
#023. What Business can learn from Nurses
If you’ve ever spent time in hospital as an inpatient you will understand what I mean. Nurses are empathetic, patient and great listeners. They are also quick to respond, do as they say and will…
#022. It’s not me, it’s you
Customers don’t come to your website to hear about how good you think you are. What they really want to know is “what can you do for them”. If you agree that this is true,…
#021. Learn to Love the Journey
People seem to be obsessed with hitting their goals. Aiming for the dream state of perfection. Never happy until they get there, wherever there is. The unfortunate truth is that obsession may only lead to…
#020. What can fly without wings?
I have a love hate relationship with time. Somedays I don’t want to waste a second of it. Filling my day from the moment I wake to the moment I fall asleep. Go Go Go….
#019. Maybe Tomorrow
I just need to tweak it a bit.What if it doesn’t sell?It’s not perfect.What if it doesn’t resonate?I’m nervous.What if… “insert another excuse here” It will never be good enough, ship it anyway.
#018. You might be tying your shoelaces incorrectly
As a child, we were all taught how to tie our shoelaces often by our parents. Today you are likely tying them automatically each time you put your shoes on and if asked, you probably…
#017. Fennel is not for everyone
I love fennel. I love it as a snack, I love it in salads, I love its flavour, I love its texture. But not everyone loves fennel the way I do no matter how convincing…
#016. On Sleeping Soundly
On the weekend I was reminded of a business associate who was a big influence on me in the late eighties. (yes, I am that old) He taught me the power of small changes. How…
#015. You Don’t have to be Faster than the Lions
In 1996 I was lucky enough to spend 3 months on safari in Africa. It was some of the most memorable time in my life. The wildlife, the scenery the people, all amazing. During that…
#014. Take the Break
During the school holidays I had the Daddy pleasure of doing a short road-trip with my youngest daughter. One leg of the drive was only three hours long and my daughter managed to fall asleep…
#013. Lucky Thirteen
I’m curious, are you superstitious? Many sports people have their lucky shorts, or socks. Religious people have their superstitions and don’t want to upset their God. Others won’t walk under a ladder or are petrified…
#012. Momentum is the Key
The thing stopping you from doing your task, is your task. Tim Ferriss I have a thing about momentum, or the lack of in many cases. We often look at or idols and think “how…
#011. The Robots are Coming
We are all doomed as the world is taken over by robots. I wonder if people thought that when cars were taking over horses or when factories churned out cutlery faster than the local blacksmith….
#010. You Don’t Always Need a Better Bike
Many years ago a friend, then in his 30’s decided to get into amateur triathlons. He bought himself a pretty decent bike and off he went competing. Post every couple of triathlons, frustrated at his…
#009. Trust is Hard to Earn but Worth It
Every business spends an enormous amount of energy trying to get customers. Customers that if treated well will often remain customers for long periods of time. Yet we quickly erode the lifetime value of each…
#008. Avoiding Disappointment
How often are you disappointed at not achieving your goals? Like many, I have often disappointed myself by not exactly achieving what I had set out to do. The feeling of “my life is not…
#007. How to easily create a TON of content
Most people I speak to cringe at the very thought of having to create content to drive interaction with their audience. It doesn’t come natural to most people and some even fear it, a little…
#006. You are the Average
“you are the average of the 5 people you associate with most” Tim Ferriss, author of many books including the Four Hour Work Week, often reminds himself of this and his millions of podcast listeners….
#005. WHY wait until you have time
One of the most common disconnects I hear is that lead generation is something most believe they should be doing better but they follow that with “I’ll get to that when we have some time”…