#0130 Trust and Attention
Marketing is not about you. It’s not about how great your product or service is nor is it about trickery or deception. Sending out more generic newsletters is not a great tactic in a world…
#0129 Fear or Freedom?
Fear– conform for others– don’t take any risks– draw within the lines– tread lightly so as not to upset– keep quite when you want to scream Freedom– announce you have arrived– share your desires– dance in…
#0128 Not all massages are great
When you’ve de-robed and lying with your face squished in the hole of the massage table is often the first and last time you get to express what areas you’d like the masseuse to focus…
#0127 You need to become the reward
The reason you aren’t able to talk to upper management.The reason deals take too long to close.The reason your sales pipeline is weak or inconsistent. Isn’t because your products or services aren’t any good.Isn’t because…
#0126 Authentic or Professional
To get anywhere on social media they say, you must be authentic. Be your real self. Show us the highs and lows of your life so we know you are human just like us. Yet…
#0125 What Business can learn from Nurses
If you’ve ever spent time in hospital as an inpatient you will understand what I mean. Nurses are empathetic, patient and great listeners. They are also quick to respond, do as they say and will…
#0124 It’s not me, it’s you
Customers don’t come to your website to hear about how good you think you are. What they really want to know is “what can you do for them”. If you agree that this is true,…
#0123 Learn to Love the Journey
People seem to be obsessed with hitting their goals. Aiming for the dream state of perfection. Never happy until they get there, wherever there is. The unfortunate truth is that obsession may only lead to…
#0122 What can fly without wings?
I have a love hate relationship with time. Somedays I don’t want to waste a second of it. Filling my day from the moment I wake to the moment I fall asleep. Go Go Go….
#0121 Maybe Tomorrow
I just need to tweak it a bit.What if it doesn’t sell?It’s not perfect.What if it doesn’t resonate?I’m nervous.What if… “insert another excuse here” It will never be good enough, ship it anyway.
#0120 You might be tying your shoelaces incorrectly
As a child, we were all taught how to tie our shoelaces often by our parents. Today you are likely tying them automatically each time you put your shoes on and if asked, you probably…
#0119 Fennel is not for everyone
I love fennel. I love it as a snack, I love it in salads, I love its flavour, I love its texture. But not everyone loves fennel the way I do no matter how convincing…
#0118 On Sleeping Soundly
On the weekend I was reminded of a business associate who was a big influence on me in the late eighties. (yes, I am that old) He taught me the power of small changes. How…
#0117 You Don’t have to be Faster than the Lions
In 1996 I was lucky enough to spend 3 months on safari in Africa. It was some of the most memorable time in my life. The wildlife, the scenery the people, all amazing. During that…
#0116 Take the Break
During the school holidays I had the Daddy pleasure of doing a short road-trip with my youngest daughter. One leg of the drive was only three hours long and my daughter managed to fall asleep…
#0115 Momentum is the Key
The thing stopping you from doing your task, is your task. Tim Ferriss I have a thing about momentum, or the lack of in many cases. We often look at or idols and think “how…
#0114 The Robots are Coming
We are all doomed as the world is taken over by robots. I wonder if people thought that when cars were taking over horses or when factories churned out cutlery faster than the local blacksmith….
#0113 Lucky Thirteen
I’m curious, are you superstitious? Many sports people have their lucky shorts, or socks. Religious people have their superstitions and don’t want to upset their God. Others won’t walk under a ladder or are petrified…
#0112 You Don’t Always Need a Better Bike
Many years ago a friend, then in his 30’s decided to get into amateur triathlons. He bought himself a pretty decent bike and off he went competing. Post every couple of triathlons, frustrated at his…
#0111 Trust is Hard to Earn but Worth It
Every business spends an enormous amount of energy trying to get customers. Customers that if treated well will often remain customers for long periods of time. Yet we quickly erode the lifetime value of each…